NetApp and Aston Martin Cognizant Formula One announced a multi-year
partnership as the world-famous car company gears up for its return to Formula
One competition. After more than 60 years away, the British car brand returns
to the F1 grid, supported by NetApp, with a new edge: an innovative approach
to racing utilizing the power of data.
The
partnership with NetApp reinforces Aston Martin Cognizant Formula One Team's commitment
to unlocking the very best of cloud by outfitting the team with world-class
data and cloud services. Broad and ambitious in scope, the partnership will
focus on maximizing performance both on and off the track.
From
trackside to factory to cloud, the data used to inform Aston Martin Cognizant
Formula One Team's racing strategies will be available in real time on a global
scale. With a data fabric powered by NetApp, the team will be able to extract
more value from their data to better gauge car performance and address
necessary refinements before, during, and after each race.
This
data fabric will also help reduce operational complexities, while keeping the
team's data properly compliant, security, and protection of the team's
intellectual property. By standardizing on NetApp across all platforms, the
British racing team will be able to maximize resource utilization and remove
inefficient data silos, enabling costly IT investments to be diverted back into
car and team development.
"We
are thrilled to partner with Aston Martin Cognizant Formula One as it embarks
on a highly ambitious data journey in pursuit of greater speed, higher
reliability and unmatched efficiency," said James Whitemore, chief marketing
officer at NetApp. "By tapping into our 28 years of data-centric innovation, we
are proudly supporting the team as they push the boundaries of continuous
performance improvement beyond the finish line."
"Formula
One teams have always been pioneers in analyzing data for a competitive advantage,
especially when milliseconds mean the difference between pole position and
starting somewhere in the middle of the pack," said Otmar Szafnauer, chief
executive officer and team principal at Aston Martin Cognizant Formula One.
"The team's partnership with NetApp, along with title partner Cognizant,
represents a new stage in our journey of continuous improvement. We are excited
to introduce NetApp as we strive to make everything we do faster and smarter.
By empowering our brilliant team of people with NetApp's industry-leading data
solutions, we are ushering in a new era of racing where we can constantly
evolve to be a faster, smarter and more exciting team."