TrustArc announced PrivacyCentral, the first data intelligence center that
provides a single point of entry for managing every phase of an organization's
privacy journey. PrivacyCentral simplifies the creation and management of
ongoing privacy programs and eliminates the reliance on repetitive compliance
processes as a new regulation is introduced.
Data privacy is of enormous importance to companies today.
Consumers will pay a premium to vendors that exhibit more stringent privacy
policies, and are more likely to trust companies that don't collect as much
personal data. Moreover, nearly three-quarters of organizations report enjoying
significant business benefits from stronger privacy practices, and many feel
that the greatest obstacle to leveraging data is data privacy. However, many
organizations still use a piecemeal approach to building data privacy programs
or solutions that require manual input and rely on point-in-time assessments.
PrivacyCentral Breaks Down Barriers to Comprehensive Data Privacy
Programs
"Data privacy management today is complex, siloed, and
inefficient," said Chris Babel, CEO, TrustArc. "Too many
organizations still manually assess, plan for, and demonstrate compliance with
each law. These processes are often repeated and are not repurposable across
other laws and regulations. The result is an ad-hoc approach to data privacy
when an ongoing, scalable program is needed. TrustArc designed PrivacyCentral
as a single source of truth and trusted advisor for all of an organization's
privacy requirements."
PrivacyCentral is a centralized intelligence center to guide
organizations' privacy priorities, planning, readiness and demonstration of
compliance. The platform includes real-time benchmarking capabilities so
program managers, whether privacy leaders or IT data stewards, can view and
compare privacy status based on priorities that matter to their organization.
Leveraging AI, PrivacyCentral conducts automated, intelligent assessments
of company records, systems, and data against constantly changing laws and
regulations, including GDPR, CPRA, and others around the world. These
assessments work seamlessly with the TrustArc Privacy Library, Attestor, and
TRUSTe Assurance Programs to deliver continuous, contextual, and actionable
insights for privacy program managers.
PrivacyCentral delivers automated, customizable reports from the
insights it generates. These insights simplify privacy management and help
deliver a comprehensive, scalable approach to data privacy. PrivacyCentral also
helps privacy program managers:
- Save time by
continually detecting, analyzing and determining which regulations are
likely to apply to a company's data. PrivacyCentral then helps privacy
teams prioritize each law and set timelines, assign owners, adjust plans,
and evaluate detailed KPIs.
- Increase
efficiency by simultaneously evaluating requirements across all relevant
laws and regulations.
- Simplify
implementation, progress tracking, and reporting status of data privacy
programs by combining and aligning privacy controls with privacy
management activities across the privacy lifecycle.
Customers Celebrate TrustArc's Ability to Drive Business Forward
Through Privacy
"Johnson Controls is committed to transparency in serving its
customers," said Sachin Kothari, vice president and chief privacy officer,
Johnson Controls. "TrustArc has enabled us to bolster our data privacy
efforts with its industry-leading technology and expertise, with the support of
TrustArc's platform and team. Johnson Controls is focused on delivering
exceptional products and services to customers while retaining the openness we
prioritize as an organization."
"We have built a strong relationship with TrustArc for our
ongoing privacy management," said an executive at a large multinational
non-profit organization. "This relationship has provided insightful perspective about the data
privacy landscape and how ongoing privacy can drive business forward, enabling
us to better understand our future needs for innovation."