Zerto, an industry leader in cloud data management and protection, announced significant improvements to its Zerto Alliance Partner Program (ZAP), aligning the program benefits with evolving customer and partner needs. The program enhancements help partners achieve the more highly valued services and software consultancy integrator status that customers are increasingly demanding.

With these enhancements, Zerto is increasing its focus on helping partners create strategic go-to-market (GTM) channel plans that incorporate Zerto's software-only platform to meet the new cloud-based consumption models of customers.

Ziv Kedem, CEO of Zerto commented, "We listen closely to our partners to understand both the challenges and opportunities they face. This enhanced partner program has been designed to support and accelerate their digital transformation efforts alongside those of their customers, who are building complex and demanding environments that must operate without downtime, disruption, and data loss. In doing so, we'll be working closely with every key partner to create high value sales opportunities across automation and orchestration, migration, application development, security, AI, and analytics."

The enhanced program will build stronger engagement between Zerto and its most influential reseller and alliance partners, helping them meet customer requirements for new consumption models enabled by the adoption of cloud-based and continuous data protection technologies. Zerto has introduced tiered incentive programs to help enable partners to build Zerto into their channel GTM strategies. Alongside these enhancements, Zerto's partner program will continue to offer its personalized approach through regional rep-to-rep engagement initiatives.

ZAP will create additional value for partners and customers, by addressing their challenges to create growth for the entire ecosystem. Zerto will work closely with partners including AHEAD, Cumberland Group, and Sirius to establish the leading market proposition for cloud data management and continuity.

"Zerto sits in a unique position in the market, providing customers with a solution that accelerates transformation away from legacy backup and towards the needs of modern, resilient organizations," said Keith Odom, senior vice president of presales engineering at AHEAD. "Integrating Zerto into our go-to-market solutions enables our customers to capture the benefits of the cloud and allows us to focus on high-value opportunities that deliver demonstrable value in today's highly competitive markets."

"Working with Zerto has enabled us to broaden our customer proposition and build deeper relationships with customers who are focused on building highly resilient digital infrastructure," said Rob Wentz, senior vice president of business development at Cumberland Group. "This underlines the value in working with vendors who understand their channel partners and their customers, and Zerto's enhanced Partner Program will help us build on our successful track record of cooperation and growth."

"Sirius and Zerto have built considerable success by working together to understand client challenges and business requirements, delivering on key solution differentiators that benefit their environments," commented Darren Gourley, vice president of infrastructure solutions at Sirius. "We welcome Zerto's ongoing commitment to the development of its channel partners and the benefits it will bring to our customers."