Pegasystems
Inc. announced Pega Process AI - a new set of Pega Platform capabilities that
help organizations optimize their business and customer operations in real
time. By infusing self-optimizing AI and decision management into its low-code
process automation software, Pega offers the only solution that can
intelligently triage millions of incoming customer requests, transactions, and
other events at enterprise scale. This enables fast and effective event resolutions
while helping to lower operating costs and simplify employee and customer
experiences.
As digital
expectations continue to skyrocket, organizations are turning to process
automation to more efficiently assist their employees and customers. But most
automation solutions are too slow and rigid to meet the dynamic needs of the
enterprise and even lack basic business rules capabilities. While some
automation offerings have been enhanced with AI, they still can't scale enough
to analyze the massive streams of data signals being emitted from customers
that can help organizations make smarter decisions.
Process AI
turbocharges the value of process automation by applying powerful and proven
real-time AI, event stream processing, machine learning, decisioning, and
natural language processing (NLP) to any business process. These capabilities
analyze millions of streaming events and immediately make intelligent decisions
so each case gets quickly resolved. Using hundreds of self-learning models,
Process AI also streamlines inefficient processes on the fly to better optimize
business outcomes. This enables enterprises to more effectively and efficiently
resolve events - and even anticipate issues before they arise - so they deliver
the best possible customer and employee experiences.
For
example, an insurance company can use Process AI to triage a surge of incoming
claim requests after a major storm by automatically approving claims or routing
more complex incidents to the best available agent; a financial services
company can scan fraud alerts in real time and automatically open a case for a
relevant security expert to investigate; or a manufacturer can analyze
IOT-connected device signals and, if it predicts trouble on the horizon,
proactively open a service ticket and notify a dealer and end customer to the
potential issue.
With
Process AI, organizations can optimize and simplify their back-end processes to
realize the following benefits:
- Deliver more effective service at scale - Process AI analyzes thousands of events per second
with advanced event processing and real-time decisioning to determine
which requests can be automatically processed and which need human
assistance to resolve. If it identifies a particularly complex issue, the
software will open a case, populate it with the available information, and
intelligently route it to the most relevant expert to resolve it. This
helps organizations quickly and accurately make the right servicing
decisions that result in optimal customer outcomes - even during
high-volume service times for the largest and most complex companies.
- Increase process efficiency on the fly - As the system processes more events, it uses
predictive analytics and machine learning to monitor case outcomes and
uncover new ways to improve the process. Those learnings are applied on
the fly so the process works more efficiently the next time a similar case
arises, saving the organization valuable time and resources. Over time,
the system continues to dynamically fine tune its processes as conditions
change, resulting in even more efficiencies while adapting to new
variables.
- Make it easy to create and modify process AI models - Process AI provides a low-code machine learning
authoring interface that simplifies how process AI models are developed
and managed over their lifecycle. Users can easily update their models as
changes are needed over time. Model reports allow users to monitor the
model's health and performance. Optimized for cross-functional fusion
teams, the functionality can be customized for different user personas,
enabling better collaboration between IT, data scientists, and business
users.
As with all
Pega AI capabilities, Process AI adheres to the tenets of Responsible AI. This
helps ensure algorithms result in fair and balanced outcomes that avoid
unintended bias. Pega gives users more control over their AI by providing
transparency settings to help companies mitigate potential risks and maintain
regulatory compliance. In addition, it provides robust self-learning
capabilities that can handle outlier events when exposed to real-world
circumstances.
Process AI
is part of Pega Platform, a unified and open platform providing a seamless
Center-out method for connecting operational processes with customer
experiences. Using case management as the foundation, organizations are able to
create applications fast with Pega's low-code approach, empowering developers
regardless of their skill level. With Pega Platform, users can achieve
end-to-end automation with an enterprise-grade, low-code business automation
platform that gets work done, makes better decisions, and ultimately reduces
cost, complexity, and uncertainty.
Availability:
Process AI
will be available for purchase as an add on for Pega Platform clients by the
end of Q2 2021 as part of the Pega Infinity 8.6 product release.
"Slick
user interfaces quickly lose their luster with customers if the back-end
processes driving the actual work are too slow and inefficient to deliver on
brand promises," said Don Schuerman, CTO and vice president of product
marketing, Pegasystems. "Pega Process AI combines two of Pega's most
advanced solutions - AI and intelligent automation - to help ensure promises
made at the front end are promises kept at the back end. By infusing AI into
our deep expertise with case management and process automation, we help clients
more efficiently and effectively serve their customers and assist their
employees."