VMblog: Can you start off
by providing a recap of the recent GalaxZ21 event? You all put your own spin on the virtual
event, which is very different from what others are doing and was quite
refreshing.
Zenoss: The event was a huge success, no
doubt the IT monitoring / AIOps
event of the year. We had an audience of Zenoss customers, partners and other
IT experts uncovering new strategies and sharing industry best practices for
optimizing hybrid IT infrastructures in the most advanced environments from
around the world. We know how people value their time, so we try to ensure that
it's not only great content, but that it's also entertaining, which is
something very few conferences have. I think anyone who has attended one of our
virtual events can attest that it's an experience like no other. For this
conference we had a 1970s theme, and the attendees loved it-even the many
people who weren't around in the 70s.
VMblog: Each year during
GalaxZ, Zenoss offers up some really great announcements. Can you give us the highlights of what you
announced this year?
Zenoss: We made a number of big product announcements in the
areas of AI, security, intelligent dashboards, and cloud cost management. I'll
highlight a couple of them.
One
of the big announcements was around joint development work we've done with
Google Cloud leveraging artificial intelligence for anomaly detection. Anomaly
detection isn't new, but existing approaches were flawed. We worked together
with the Google Cloud team and demonstrated how we jointly reimagined anomaly
detection and applied new guiding principles to our product enhancements, which
has resulted in dramatically more precise and actionable insights for customers
struggling to manage ridiculously complex IT environments.
Another
announcement was around our new partnership with CyberArk. With security being
such a universal focus right now, attendees were extremely interested in
hearing about CyberArk's certified integration with Zenoss Cloud and the
benefits customers can achieve by leveraging it. We announced our (already
available) solution for identity security, the accelerating trends driving
identity as the new security battleground, and the target of identity and
privilege at the heart of the attack chain life cycle.
VMblog: With the global
pandemic, physical trade show events were cancelled throughout 2020 and
continuing in 2021. What's it been like
switching from a physical event to a virtual one for GalaxZ?
Zenoss: Back
when these events were in-person, we worked really hard to make them valuable
and memorable. It's how you get people to travel and spend time away from their
demanding jobs. Now that most events have been virtual for a year, it's easier
for people to attend, but it's far more difficult to keep them engaged. In
addition to the reality that people are probably multitasking, we also know
that many of them are by now dealing with virtual event fatigue. So, you can't
make the conference just another glorified webinar. We've found innovative ways
to ensure not only that people attend, but that they're paying attention and
getting value out of it. The bottom line is, you have to get them to
want to be there and
want to not be distracted by other
things. That is a nontrivial endeavor, but I think we've exceeded expectations
on this.
VMblog: You offered a
number of breakout sessions during the event.
What were some of the hot topics and key takeaways from those
discussions?
Zenoss: There were too many great sessions
to give a summary that does it justice (you can still go
here to see
all of the sessions on-demand), but I would say attendees were really looking
for insight around the key topics of artificial intelligence, hybrid IT monitoring/management, and security. They
were also there to hear industry-specific sessions with speakers from companies
in financial services, healthcare, power & energy, and many more.
On the topic of artificial intelligence, we had a
keynote presentation from Amir Husain, who is the CEO of SparkCognition and the
author of The Sentient Machine. We also had John Sipple, who is a Software
Engineer in AI at Google Cloud and the creator of the MADI algorithm, the basis
for a distributed deep-learning solution that provides explanations to aid
understanding, prioritizing and fixing faults. These were two sessions from
powerful speakers that created a lot of buzz among the technical folks and
business folks alike.
VMblog: What kind of
feedback have you been getting from your virtual attendees and partners?
Zenoss: Customers loved it. Immediately
after it was over they were sharing with co-workers who couldn't attend, and we
were inundated with inquiries on how to get the recorded sessions (which you
can find here).
Our partners loved it as well. At the end of the conference our platinum
sponsors were asking how they can guarantee their spot at the next conference.
You really can't get much better validation than that.
VMblog: Are there any new
trends in the industry that people should be aware of?
Zenoss: I would say the key trends
include:
- Hybrid IT - Although cloud spending surpassed on-prem spending in
2020 for the first time, it's still quite rare to find organizations with
infrastructures that are solely in the cloud. In fact, the preponderance of
infrastructure is still on-prem. Most organizations are learning the right
balance, finding the right model for different workloads and use cases. They're
also adapting to cloud mobility - the ability to move to the cloud, between
clouds, and from the cloud (to
on-prem). The paradigm of the future will be understanding what makes sense at this moment and how to adjust in real
time.
- AI/ML - I talked about this in a previous question, but the bottom
line is this - modern infrastructures have simply become too complex to be
managed by human beings. The dynamic nature, the complexity, and the sheer
amount of data have created a scenario where the "thinking" required is beyond
the capacity/bandwidth of humans. So, it's partly out of necessity, but it's
also due to maturing AI/ML capabilities that great advances are being made to
tame modern environments. These tools are becoming more viable as they are
becoming more necessary, and I don't think we've scratched the surface on what
is possible.
- Automation - This is a continuation of the AI/ML assertion. As
scale and complexity continue to shoot off the charts, automation is no longer
a nice to have. It's mandatory for organizations who want to thrive and remain
relevant. Organizations are maturing their automation capabilities, finding
ways for software to complete any task that doesn't require human beings. This
enables the finite, valuable human resources to dedicate themselves to critical
thinking - making decisions and completing tasks that cannot be done by
computers. I assert that within five years all successful organizations will
have adopted this approach. The others will simply not be able to keep up.
VMblog: You also do an
awards show each year. Can you talk
about some of this year's award winners?
Zenoss: The Z Awards are designed to recognize and celebrate top customer
IT organizations and partners displaying exceptional innovation, leadership and
collaboration. The nomination categories showcase the achievements of
organizations across a broad range of industries that have demonstrated
incredible talent, excellent leadership skills, and a vision for new ways to
derive value from Zenoss. These teams have realized exceptional business
results and return on investment through the adoption of an innovative and
effective IT monitoring strategy. Here are the categories and very deserving
winners:
- Vision
and Innovation - Health Care: UPMC
- Vision
and Innovation - Technology: 2degrees
- Vision
and Innovation - Financial: Huntington
Bank
- Vision
and Innovation - Education: Boston
University
- Channel
Partner of the Year: DRYiCE by HCL
Technologies
- Technology
Partner of the Year: Google Cloud
- Service
Partner of the Year: NTT DATA
- Implementation
of the Year: Cegeka
- Zenoss
Cloud Implementation of the Year: Enbridge
- Rookie
Customer of the Year: MetLife
- Team
of the Year: Geisinger
- MSP
of the Year: Cognizant
- Innovator
of the Year: ADCom Solutions
VMblog: Finally, I have to ask. Are you planning
to bring GalaxZ22 back to a physical world in Austin next year?
Zenoss: We can't wait to have the next
in-person conference. There just isn't a substitute for face-to-face
interactions. However, we're prepared for anything, and we'll see what the
situation is for the next conference. It's actually quite feasible that we do a
sort of hybrid where each year we have an in-person conference as well as a
virtual conference. This allows us to improve on the once-per-year cadence and
also allows our customers to choose how they want to participate. We could
potentially even have another conference this year. We're continuously
evaluating how to make it the best experience for customers.
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Learn more about Zenoss in the new Gartner Market Guide for AIOps Platforms.