Virtualization Technology News and Information
2021 Trends that will Dominate Data Privacy


The year 2020 was filled with uncertainty owing to the COVID-19 pandemic led disruptions. The sudden, unplanned shift to emerging technologies and new ways of doing created significant pressure on the tech leaders and the management. As organizations still grapple with and settle into the new normal, organizations and their leaders must understand the digital transformation trends in 2021 and be equipped to the impact they may have on data privacy in 2021. 

In this article, we discuss the top 2021 trends that will dominate data privacy.

Enhanced Country Specific Risk Profile for Business

The Risk of attacks and cyber threats from Government-sponsored programs is not just restricted only to Government applications but also to any private business. The target and motivation are to cause sustained disruption to the economy of the country and hence business may need to take this into account in their security policies based on the origin of traffic based on the GEO political climate.

New Data Privacy and Protection Laws

As customers feel the need for more digital services, the demand for enhanced data privacy across the globe has only multiplied. With an increasing number of privacy breach allegations being levelled against top global players, it is expected that new data privacy and protection laws will come into being in 2021. 

Even though several countries have passed and implemented modern privacy regulations since 2018 when the GDPR was introduced, there is still a long way to go. However, over the past year, there has been greater cadence towards implementing stricter privacy regulations. It is expected that by 2023, over 60% of the global population will be covered by modern privacy regulations if the increased interest turns into reality. 

With more states in the US tabling bills on privacy regulation, it is expected that over 50% of the US population will be covered by these laws soon if the bills are passed. 

Formalization of Stopgap Fixes and Technology 

With the COVID-19 pandemic bringing the world to a grinding halt, companies adopted several stopgap and reactive fixes in 2020 to ensure business continuity. To this end, they adopted several cloud-based platforms, collaborative tools, new software, etc. without in-depth consideration or proper policies in place. These led to heightened data security risks and a rising number of data breaches and cybersecurity incidents in 2020. 

One of the biggest digital transformation trends in 2021 will be the formalization of such reactive fixes adopted over 2020. Given that remote work will outlast the pandemic, organizations will look at implementing formalized policies for remote work and compliance frameworks for the long-term remote workforce. Employee training and awareness creative drives, especially for top-level executives who have been targets of whaling attacks, are expected to become part of the company culture. 

An organization's security posture is only as good as the third-party service providers' security posture. So, organizations will evaluate their third-party service providers on risk, security, and compliance grounds. They will shift to vendors with better security standards for risk minimization and security strengthening. 

Customers Will Prioritize Data Privacy Transparency 

With massive data breaches such as Equifax, Facebook, and MongoDB exposing confidential information of millions of users, there is strong and continuously increasing demand among consumers for robust data privacy and protection. A Cisco study found that 50% of consumers would switch companies based on data privacy policies and practices. Companies that are not transparent about data privacy and those who fail to uphold data privacy are bound to lose customer trust and face massive financial and reputational damage. 50% of customers said they would change brands in a 2019 CISCO study. Simply put, data privacy will be a brand differentiator moving forward. 

In a bid to protect and heighten the users' privacy, Apple has introduced new privacy tracking features in iOS 14 and macOS 11 Safari. This privacy tracking feature equips users with a detailed report with insights on what trackers the websites they visit are employing, how they are employing trackers, and in what ways they are using the user's data. Apart from automatically blocking cross-site tracking trackers, it shows these, and other trackers caught by Apple's intelligent tracking prevention. By allowing users to enable and disable trackers, this feature puts them in the drivers' seat and decides what happens to their data.  

In a major move, Google is phasing out third-party cookies. In its place, the company is looking to employ a technical solution that will be less invasive and uphold the users' privacy. A major 2021 data privacy trend will be that more companies will invest time and resources in tightening their data privacy policies and deploying intelligent data privacy and protection tools. 

The Focus on Cybersecurity 

The year 2020 did provide a major jolt to cybersecurity with a rising number of attacks, raising major questions on compliance, data protection, and privacy. A major 2021 digital trend will be shifting focus on cybersecurity. Cloud based Web application firewalls and other AI/ML-enabled security tools are ensuring faster and more accurate identification of nefarious activities. So, more businesses will consider such tools apart from revamping their cybersecurity policies and strategies.  

The Way Forward

2021 will continue to be a transition year for businesses in the digital transformation, data privacy, and protection front. With an understanding of the top 2021 trends, we hope you will be better prepared to ensure heightened security and privacy in 2021. 



Vinugayathri Chinnasamy

Vinu is a content writer of Indusface. She has been an avid reader & writer in the tech domain since 2015. She has been a strategist and analyst of upcoming tech trends and their impact on the Cybersecurity, IoT and AI landscape. She is an upcoming content marketer simplifying technical anomalies for aspiring Entrepreneurs.

Published Thursday, May 06, 2021 9:25 AM by David Marshall
Filed under: ,
There are no comments for this post.
To post a comment, you must be a registered user. Registration is free and easy! Sign up now!
<May 2021>