Bynder expands
its digital experience capabilities with a global network of leading agencies,
digital consultants, and DAM experts committed to helping shared clients
achieve a fully integrated and seamless digital experience across
channels.
Most recently, Bynder launched the SAP Commerce Cloud Connector to enable brands to deliver relevant and timely product
media to power engaging and personalized e-commerce experiences. The connector
between Bynder's DAM and SAP Cloud Commerce allows marketers to make on-brand,
approved web and product assets-in the right size and format-available for use
without leaving SAP Commerce Cloud.
In a digital-driven economy, marketers need a tightly integrated
ecosystem to deliver personalized digital
experiences to their customers - all while accelerating and simplifying the way
they create those experiences. Bynder's certified partner network of digital
consultants, agencies and custom developers bring deep expertise and
specialized skills across numerous industries, which has helped the company
develop an unparalleled network of DAM and marketing professionals dedicated to
helping customers simplify their content lifecycle. That expertise coupled with
technology alliances, such as Product Information Management (PIM) solutions,
Content Management Systems (CMS), and other digital touchpoints that have
complementary use cases to Bynder's DAM, enable organizations to develop,
manage, and distribute content at scale and demonstrates how the program can
strengthen marketing technology stacks and create a streamlined way of working
with interconnected platforms.
"In an increasingly crowded and competitive digital marketplace,
experience and agility are the ultimate differentiators," said John Horodyski,
Managing Director at Salt Flats. "An integrated digital ecosystem is a competitive
advantage that allows companies to efficiently deliver the best possible
experiences to users. DAM is the go-to creative content foundation to fuel
digital experiences across industries."
Bynder continues to aggressively expand its Certified Partner
Program and technology alliances. Bynder added
18 new partners over the last year, including partnerships with Lev Digital, a full-service Salesforce consultancy and a strengthening
its partnership with Wrike, a project and
work management solution.
"Bynder's partnership ecosystem is our answer to the growing
demand for a DAM platform that seamlessly integrates into existing technology
stacks," said Brad Kofoed, senior vice president, global alliances and channels
at Bynder. "We see great potential for this program to drive growth for both
our partners and shared clients. We're looking forward to welcoming more
partners as we continue to scale our abilities to power full-scale digital
experiences."