Kaspersky, a global cybersecurity and digital privacy
company, and Fnatic, the high-performance esports brand, announce a global
partnership. The two leaders in their fields will develop multiple joint
initiatives including multi-channel digital content campaigns and a digital
event series. In addition, the Kaspersky brand name will appear on the jerseys
of the Fnatic Rising League of Legends team.
For years, Kaspersky has been committed to the development
of esports and gaming - the company has been sponsoring events and
championships and has continually improved its solutions for the specific needs
of gamers. Kaspersky's key consumer products include a Gaming mode - a feature
which, when enabled, holds off scans and updates, does not display any
notifications and therefore, doesn't disturb the player or consume much in
terms of CPU resource.
The partnership underpins Kaspersky's bold new ‘Fearless
Gaming' approach, which the company intends to bring to life through a series of
activities and content pieces developed in collaboration with Fnatic. Through
the cooperation, Kaspersky and Fnatic aim to raise awareness about the
importance of cybersecurity and its role in esports.
"In order to make gaming truly fearless you need to ensure
it is thoroughly protected," says Andrew Winton, vice president for global
marketing at Kaspersky. "We know that not only because we are a global
cybersecurity company, but also because many Kaspersky employees are avid
gamers. We understand gamers' interests, needs and behavior, and aim to make
sure they enjoy the best of what technology brings.. We are pleased to
cooperate with Fnatic and support one of the world's premier esports teams
achieve their ambitions, while at the same time, learn more from the
professional esports community to further improve our products for a wider
gaming audience."
"We're delighted to work with Kaspersky to deliver such a
crucial message about the importance of cybersecurity in esports to fans and
gamers across the world," says Fnatic CEO Sam Mathews. "Their mission for
protected and fearless gaming aligns perfectly with Fnatic's mission, and we
can't wait to show you what we've been working on."
The joint content, activations and digital events, which
will be produced within the partnership, will be featured across Kaspersky and
Fnatic digital channels. They will share, among other knowledge, best practices
for how gamers can avoid cyberthreats, secure in-game assets and how to make
sure gaming remains fast and uninterrupted.