Today, a new company called "Vertis" came out of stealth and heralded
the general availability of its Vertis Market Intelligence Platform.
Vertis says its new platform provides dynamic insights to executive, HR,
and real estate leaders by leveraging billions of data points and proprietary
data science. The data accessible through the Vertis Market Intelligence
Platform allows business leaders at high-growth enterprise companies to make quick,
actionable decisions about real estate, talent, and workforce expansion.
In an interview today, Dave Withers, Vertis' CEO and co-founder,
explained to VMblog that without Vertis' instant recommendations and creative
trendspotting, enterprises wind up having to spend millions of dollars on
special consultancy projects that take a long time to complete. And when they
do get the reports, they end up with static, outdated information that's
missing important context.
"We're excited to officially introduce the Vertis Market Intelligence
Platform, which enables our customers to bring actionable data to some of the
most critical and consequential decisions they make," said Withers.
Besides Withers, who has had several successful exits and held senior positions at EMC
and Dell post acquisitions,
the company was founded in June 2020 by other serial entrepreneurs and data
science experts. Vertis's co-founders include:
- Sam Hocking, President
and CRO, a serial fintech/proptech entrepreneur who
held senior executive leadership positions at BNP Paribas, Bank of America, and
others.
- Gordy Holterman, Chief Strategy Officer, a former
hedge fund manager and former senior executive at Wells Fargo.
Vertis also
has a team of advisors who hail from real estate, workforce and data-related
industries like DataDog, Microsoft, Irvine Company and Colliers. You can see
everyone involved on the company page.
The company has launched with several customers
including Okta, the identity provider which employs more than 3,000 people in the US, Europe, Australia, and Asia. Okta
deployed the Vertis Market Intelligence Platform to support "blue-sky thinking
about requirements affecting the work/life balance of potential recruits, and
their propensity to relocate."
"We are a
software company, and our greatest assets are our employees," said Armen
Vartanian, SVP, Global Workplace Services at Okta. "The pandemic dramatically
impacted people's lifestyles, work, and transport preferences. We leveraged
Vertis's data insights to ensure we had the right workforce and workplace
strategies to support our aggressive growth targets."
The Vertis
Market Intelligence Platform is available on an annual subscription basis. It comes
with capabilities such as:
- Access to
rich data sources - The platform harnesses data from public and
private sources and applies advanced data science techniques to facilitate
real-time talent and location decisions.
- Insights
to accelerate action - The platform brings clarity in minutes, not
months. Organizations receive dynamic scoring that guides execution of
investments in talent, facilities, and other corporate assets.
- Innovation for competitive advantage - The
platform helps organizations recruit and build teams that align with their
business goals. Accurate, comprehensive data coupled with predictive
intelligence enables Vertis customers to get out ahead of competitors, while
lowering risks to strategic investments.
Richard
Duff, Director of Real Estate and Workplace Services at Better, which is
another Vertis customer said, "The better informed we can be as a company, the
more competitive advantages we have in the market."
He went on
to say, "The Vertis solution helps Better analyze information in a timely
manner. One of the results has been an improvement in our decision-making
framework at Better. Our discussions are driven by empirical data and analysis,
rather than hunches and opinions. The data visualization provided by the Vertis
solution has helped Better share informed results more effectively with
decision makers."
Vertis said its SaaS platform requires no up-front consulting fee or
data science expertise.
According to the co-founder Sam Hocking, "With Vertis powering
their market intelligence, enterprise leaders can see holistic trends impacting
their business up to the very minute they need them, and make critical
investment choices with clarity and conviction, which they've never had before."
More information about Vertis is available at www.vertis.ai