DataStax unveiled new research findings in "The State of the Data Race 2021"
that show how leading organizations are winning with data, and how
others can close the gap. Through insights from over 500 technology
executives and practitioners, the report reveals clear, proven patterns
for success with data among today's "data leaders" - those most likely
to excel at using data to deliver value to customers.
Chief
among the report's findings is that leading data-driven enterprises are
leaning into open source software (OSS) - they are four times more
likely to have deployed Apache Cassandra®, Kubernetes, along with a
combination of other select open source tools, with 71% of data leaders
believing a robust OSS data stack gives them a big competitive
advantage. Consistent with making the most of the cloud while preserving
flexibility, nearly all (97%) are building a hybrid data
infrastructure.
And
while nearly all - 96% - of respondents indicated that they have some
level of a data strategy, only 38% of enterprises gave themselves the
top grades when it comes to using data to create value for customers.
"Organizations
undoubtedly understand the importance of data, but according to our
research, many of them are still looking for ways to transform into
truly data-driven enterprises. Those that already have - are winning,"
explains Bryan Kirschner, vice president of strategy for DataStax.
"Organizations that make smart investments in the right data stack, open
source technologies and hybrid cloud have the opportunity to change
their trajectory and find new paths to innovation and revenue growth."
"This
research reinforces what we're hearing from customers every day: that a
hybrid cloud strategy is key to success for companies that want to
excel at using data to drive revenue and customer value," said Dain
Hansen, director, product marketing for Database, Analytics, and
Business Application Platform at Google. "DataStax is focused on helping
businesses use and deliver data with flexibility, agility and openness -
leaning into the benefits of open source software, Kubernetes, and
hybrid cloud. We are excited to partner with DataStax as they continue
to empower organizations to unlock the value of their data."
Key takeaways from the report include:
- Open source software plays an important role in the success of these leading organizations: Leading
organizations are 4x more likely to have deployed Apache Cassandra®,
Kubernetes, and two of the following open source tools: Apache Spark,
Apache Pulsar, Apache Kafka, and Elasticsearch. Organizations that have a
robust open source data stack are twice as likely to drive at least 20%
of revenue with data and analytics.
- Data leaders make the most out of the cloud while preserving flexibility: 97%
of respondents are building a hybrid data structure, with two-thirds
feeling this "strongly" describes the organization's direction.
- Modernized data infrastructure provides a competitive advantage: 71% of the leaders confirmed this to be true, with more than half of those respondents characterizing it as a "big advantage."
- Successful data-driven organizations have assigned accountability for data governance to business leaders: Assigning
line of business accountability for data governance and aligning tech
infrastructure to data strategy triples the chances that a company
drives at least 20% of revenue with data and analytics.
- COVID-19 has driven positive change at an overwhelming majority of the top organizations: Nearly nine
out of 10 (88%) of leading companies agreed that adapting to the new
market realities caused by the pandemic has increased their pace of
innovation.
Download "The
State of the Data Race 2021" report to learn more about the differing
data maturity levels of companies today and key advice on what
enterprises can do to level-up and keep pace with leading data-driven
organizations.