Virtualization Technology News and Information
KubeCon 2021 Q&A: Ambassador Labs Will Showcase Its Developer Control Plane and Ambassador Cloud Product


KubeCon + CloudNativeCon 2021.  Will you be in attendance?  If so, VMblog invites you to swing by and check out the Ambassador Labs booth in the sponsor showcase.

Read this exclusive KubeCon pre-show interview between VMblog and Richard Li, Founder & CEO, Ambassador Labs, the cloud native developer experience leader, enabling developers to code, ship, and run applications faster and easier than ever.  Maker of top Cloud Native Computing Foundation (CNCF) open source projects, including Emissary-ingress and Telepresence, Ambassador Labs delivers a developer control plane for Kubernetes that integrates the development, deployment, and production infrastructure for developers and organizations worldwide.


ambassador logo 

VMblog:  As a KubeCon 2021 sponsor, how excited is your company to be back at an in-person trade show event?  And is your team prepared for what's to come?  Do you anticipate any challenges?

Richard Li:  We're excited to be back in-person at KubeCon this year and can't wait to see our community IRL in Los Angeles and virtually too! While we anticipate challenges and don't know what they'll all be yet, I do know it's nothing our team can't handle.

VMblog:  How can people find you at the show this year?  Can you give VMblog readers a sneak peek as to what you will be showing off at your booth?  What should attendees expect to see and hear at your booth?

LiWe'll be inside the Expo Hall at booth S25 showcasing the latest features of our Developer Control Plane and Ambassador Cloud product.  They are designed to help developers manage all elements of the cloud native development workflow by integrating the development, deployment, and runtime infrastructure necessary to code, ship and run services across Kubernetes. We'll also showcase our CNCF open source projects, including Emissary-Ingress (a CNCF incubating project) that helps developers observe, optimize and run traffic to their services, ensuring high availability and scale; and Telepresence that helps developers quickly set up a development environment, and instantly code and test locally against remote services and datastores.

VMblog:  Attendees always enjoy a good trade show tchotchke. Are you giving away any prizes at your booth or participating in any prize giveaways?

LiWe have a number of special giveaways planned, including a rare, 1,500-piece Lego container ship set as well as special ice cream treats! Keep an eye out for our ice cream truck outside the LA Convention Center for a chance at a secret sundae!

VMblog:  What is it about this show that keeps you coming back as a sponsor?

LiAs long-time sponsors of KubeCon in the past, everything we do is for Kubernetes users which makes this show the center of our universe.

VMblog:  What do you attribute to the success and growth of this industry and the KubeCon event itself?

Li:  The success is driven largely in part by digital transformation. Organizations recognize they have to accelerate their digital transformation initiatives in order to be successful, and they're realizing the role digital technologies such as Kubernetes and open source technologies play in supporting their digital transformation initiatives.

VMblog:  What are you most interested in hearing about at this year's KubeCon event?

Li:  I'd like to rephrase this by answering the question "WHO am I most interested in hearing from at this year's KubeCon event?" I want to hear, learn and talk to developers who are new to Kubernetes. Although Kubernetes is at the heart of what we do and is our origin, we find that developers are still in the early stages of the Kubernetes journey. For us, we find the most value in listening to people who are new to this ecosystem because we have that expert blind spot perspective.

VMblog:  What are some of the reasons why you believe a KubeCon attendee should add you to their MUST SEE list?

Li:  We are one of the only companies that is solely focused on empowering developers to ship software faster in Kubernetes and realize that fundamentally the constraints associated with leveraging the cloud are actually developer constraints, not operational constraints. Other companies talk about operations, how to make it secure, faster, etc. But very few address the developer challenges. This is where we come in. We give them the tools to manage the full cloud development loop for fast app delivery.  

VMblog:  How does your company or product fit within the container, cloud, Kubernetes ecosystem?

Li:  All our technologies are built entirely around open source projects within the Cloud Native Computing Foundation (CNCF) ecosystem. This includes top projects we've authored and donated, like Emissary-ingress (a CNCF incubating project) and Telepresence. With our developer control plane, developers for the first time can manage all elements of the cloud native development workflow by integrating the development, deployment, and runtime infrastructure necessary to code, ship and run services across Kubernetes.   

VMblog:  Can you give us the high-level rundown of your company's technology offerings?  Explain to readers who you are, what you do, what problems you solve, etc.

Li:  We are the maker of top Cloud Native Computing Foundation (CNCF) open source projects, including Emissary-ingress and Telepresence. We're committed to the cloud native developer experience and recently delivered to market a developer control plane that simplifies cloud native software development complexities by integrating popular open source technologies to transform how developers code, ship, and run apps for Kubernetes. Developer teams don't have to change the work or the technologies they work with. 

VMblog:  If an attendee likes what they see and hear at your booth, what message about your product can you send them back with to sell their boss on your technology?

Li:  We need to think about the developer experience. It's crucial as more and more organizations embrace Kubernetes. We're all about the developer and provide an open source platform to solve the challenges they face in managing the full lifecycle development. 

VMblog:  Normally at the KubeCon event, sponsors are showcasing new products or new product updates and features for the first time.  Do you have anything new that you've either recently announced or plan to discuss in more detail at the event?  Can we get a sneak peek?

Li:  We do have some exciting news that we'll be making at the show. What I can tell you now is that the new feature releases are designed for the solo developer working alongside teams and give them even more control and management of running cloud applications at scale. 

VMblog:  There will be plenty of interesting topics covered during the KubeCon keynotes and breakout sessions.  But can you take this opportunity to share your own thoughts about any big changes or directions you see for this industry?  What trends do you see?

Li:  The last five years of Kubernetes has been focused primarily on transforming the operator experience around cloud infrastructure. We're now seeing a Kubernetes "shift left" towards the developer experience. This new developer-first era requires new thinking, architectural patterns, tools, and knowledge - and Ambassador Labs is at the center of it.

VMblog:  What would you say to prospective attendees who are thinking about attending KubeCon but aren't sure if it's worth it or not?

Li:  Check out Dev House, a virtual Kubernetes event we're hosting for developers at all skill levels who are looking to improve how they code, ship and run their applications. It's free, coincides with KubeCon, and will supercharge cloud native developer skills with access to a series of tech talks, hands-on workshops, and expert panel discussions. 


Published Friday, October 01, 2021 7:32 AM by David Marshall
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