VMworld
2021 digital. Will you be in attendance? Make sure you check out Zerto!
VMworld, the world's largest
virtualization and cloud computing event hosted every year by VMware, is
back again for 2021 in a digital setting. And one of the show sponsors this year is a company called Zerto.
Zerto helps customers accelerate IT transformation through a single, scalable platform for cloud data management and protection. Built for enterprise scale, Zerto’s simple, software-only platform uses continuous data protection to converge disaster recovery, backup, and data mobility and eliminate the risks and complexity of modernization and cloud adoption. Zerto enables an always-on customer experience by simplifying the protection, recovery, and mobility of applications and data across private, public, and hybrid clouds.
Are you gearing up for VMworld 2021? Get started now by
reading this exclusive interview with Caroline Seymour, VP, Product Marketing at Zerto, to learn more, and start
getting excited for what's to come!
VMblog: Zerto is once again sponsoring this year's
VMworld 2021 digital event. Can you talk about what that sponsorship looks
like?
Caroline Seymour: Zerto, a Hewlett Packard
Enterprise company, is a Gold Level sponsor this year. As such, we will have a
virtual booth where you can live-chat with our zExperts, and anyone that visits
will be entered to win a $250 Amazon.com gift card.
There will also be an
on-demand session with our Technology Evangelist Gene Torres that will focus on
how Zerto can help organizations protect virtual environments from ransomware,
natural disasters, outages, or deletions.
VMblog: What type of things will people be able to do
and find at your virtual booth this year?
Seymour: Attendees who visit Zerto's virtual booth will be able to
engage with our zExperts to ask any questions they have about Zerto technology
or the HPE acquisition. They can also learn more about Zerto 9, its powerful new immutability and
automation features, enhanced cloud data management and protection capabilities
for end users and managed service providers, new backup capabilities including
support for additional cloud platforms, and cloud tiering to deliver secure and
cost-effective archive storage and simplified management.
VMblog: And do you have any
speaking sessions during the event? If
so, can you give us the details?
Seymour: Absolutely, Zerto will be
featured in three sessions over the course of the event.
Technology Evangelist Gene
Torres's session, No VM (or Container) Left Behind with Zerto 9, will focus on how Zerto can help organizations protect
virtual environments from ransomware, natural disasters, outages, or deletions.
During his session, Torres will also provide a sneak peek into what's new for
Zerto for Kubernetes with VMware Tanzu.
Session attendees will gain
insights into how Zerto 9 delivers ransomware resilience for VMware vSphere
environments on premises and in the cloud, simple protection and recovery of
VMs-just a few clicks with automated protection and orchestration-and
continuous data protection for VMware on public cloud users.
Zerto
will also be featured in an HPE session with John Blumenthal, Defend and Protect your data from Edge to Cloud with HPE
GreenLake. In the session he will be
discussing HPE's VDI and Container Storage solution. Session attendees will
learn how Zerto and HPE deliver ransomware protection, disaster recovery, and
cloud-native data protection services for VMware customers that eliminate
complexity and ensure data is recoverable and secure across hybrid cloud
environments.
Additionally, Microsoft's Principal PM Ramprasad Gowrishankar will discuss Zerto's integrations with Azure for disaster
recovery and backup in a session entitled, Azure VMware
Solution: Platform Deep Dive.
It's a lot of great content,
and we're excited to share the stage with HPE and Microsoft.
VMblog: Are you giving away any prizes at your
virtual booth or participating in any prize giveaways?
Seymour: We are. As mentioned above,
if you visit our booth, you can be entered to win a $250 Amazon.com gift card.
VMblog: Many attendees are chomping at the bit to get
back to a physical VMworld event. Is your company ready for the same?
Seymour: Yes, absolutely! While we
understand the event industry is evolving and taking precautionary steps due to
COVID, we are eager to get back to face-to-face events again and start making
those connections with attendees during the shows. The physical VMworld event
has always provided an opportunity to not only engage with new customers but to
connect with our existing VMware customer base. We have missed connecting with
them and we are looking forward to seeing everyone again!
VMblog: What are you personally most interested in
seeing or learning at VMworld 2021 digital?
Seymour: As much as I am keen to get back to a physical VMworld
event, the digital event provides the advantage of attending many more sessions
via the on-demand format. It's important to hear about new technology solutions
and engage with customers about how they are using technology to solve their
business problems. And of course, hearing insights from executives and industry
experts about emerging trends are things I think about all year.
VMblog: Can you give us the high-level rundown of
your company's technology offerings? What kind of message would a virtual
attendee hear from you?
Seymour: Our exciting news in recent
months is that HPE acquired Zerto to accelerate its transformation to a cloud-native, software-defined data
services business. We are thrilled to be part of the HPE family and to help
them solve the challenges in data management and protection through HPE
GreenLake cloud services.
We will continue to offer the best
hybrid, multi-cloud data management and protection platform available.
Zerto is the only cloud data
management and protection platform that can fully support any organization's
cloud journey and strategy. Whether that's enabling hybrid cloud deployments by
moving and protecting workloads from private to public cloud, enabling workload
mobility between private clouds, or allowing enterprises to remove private
cloud and completely migrate to public cloud to support a shift to a
multi-cloud environment.
VMblog: Talking about your product solutions, can you
give readers a few examples of how your offerings are unique? What are your differentiators?
Seymour: It's our Continuous Data
Protection (CDP) technology.
Too many solution technologies
rely on snapshots, which
work like a still camera in that they only take a picture of your environment
at a specific time. This type of legacy backup technology offers RPOs measured
in hours, resulting in too many downsides, including data loss.
Zerto's CDP uses always-on replication to ensure protection of every
change to applications as they occur. Unlike the snapshot approach, it more
closely resembles a video camera continuously recording changes in your
environment. This means RPOs measured in seconds not minutes or hours.
The benefits are that there is zero impact on the production
environment, no scheduling required, minimal data loss, and customers save on
storage because there are no snapshots created that need to be archived.
VMblog: For those individuals attending the VMworld
2021 digital event, or those who have attended VMworld in the past, why should
they be interested in your company and solutions?
Seymour: They might want to take a look
at their peers who are our customers. McKesson, a Fortune 10 company, uses
Zerto to protect its critical applications from datacenters to Azure and IBM
Cloud. Maritz uses Zerto to protect and migrate workloads to AWS. We're also
trusted by over 9,500
customers globally and are powering offerings for Microsoft Azure, IBM Cloud,
AWS, Google Cloud, and Oracle Cloud, along with more than 350 managed service
providers.
In fact, in the first half of 2021 we saw significant growth and cloud technology trends
among our customer base. Zerto customers continued their adoption of DR to
cloud technology with expansions representing nearly half of the business, and
the average number of VM growth nearly doubled. Zerto customers also increased
their use of Zerto for datacenter migrations with migration deals increasing to
nearly 10% of the business with a 42% increase of licenses.
Our solution
is proven to be trusted, reliable, and on the cutting edge of technology.
This year we
were thrilled to be a new entrant into the Gartner Magic Quadrant for Enterprise
Backup and Recovery Solutions, challenging the status quo of traditional backup,. We were named an overall
vendor champion in the 2021
SoftwareReviews 2021 Backup and Availability Emotional Footprint Awards, and we won the prestigious
IT Central Station
Peer Award for 2021.
Expert
Insights just Announced their Fall Best-Of Cybersecurity Awards: and Zerto was
awarded Best-Of Microsoft Office 365 Recovery and Backup Solutions
VMblog: What specifically does your company offer a
VMware shop or VMware implementation?
Seymour: Zerto protects VM workloads for
backup, disaster recovery and mobility across on-premises and cloud. Customers
benefit from a unified user experience, simplifying the management, protection,
recovery, and mobility of their VM workloads and reduces TCO by replacing point
solutions, tools, and required hardware with Zerto's scalable, software-only
platform.
For Customers using VMware on
public cloud Zerto offers support for Azure VMware Solution, Oracle Cloud
VMware Solution, and Google Cloud VMware Engine. As customers extended their
datacenter to public cloud platforms, they encountered the challenge of
utilizing new tools and a lack of skill sets in public clouds. Zerto provides support for these platforms
allowing customers to experience on-prem like RPOs and RTOs in their hybrid
cloud with VMware in the public cloud.
Attendees at the event will get
a sneak peek of updates in Zerto for Kubernetes including new support for
VMware Tanzu for those developing and deploying containers.
VMblog: How does your company work with VMware? Where do you fit within the VMware ecosystem?
Seymour: Zerto's always-on replication engine for VMware vSphere enables users to
replicate any server in VMware to automate data recovery, failover, and
failback.
Our strategic alliance with VMware
unlocks the full potential of VMware tools with deep integration to provide
support for vSphere Virtual Volumes (vVols) to achieve storage savings,
increased visibility, and additional workload control. It offers the most
interoperable experience made possible with VMware Cloud Director integration,
including tenant self-service capabilities, such as disaster recovery and data
protection operations for MSPs. It also provides support for all VMware
features used in day-to-day management, such as vMotion, Storage vMotion, DRS,
Storage DRS, and more.
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