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BitTitan 2022 Predictions: Cloud Reliance Evolves, Expands, and Intensifies

vmblog predictions 2022 

Industry executives and experts share their predictions for 2022.  Read them in this 14th annual series exclusive.

Cloud Reliance Evolves, Expands, and Intensifies

By Manoj Kalyanaraman, Vice President of Product and Engineering, BitTitan 

In the last 18 months, we've seen a more substantial reliance on cloud technologies than ever before, as companies around the globe continue to operate remotely. As we close out this year and approach 2022, our global reliance on the cloud will not only continue but deepen. As we look toward the coming year, here are four cloud-industry trends we expect will occur.

Cloud Hegemony: A Single Vendor for Multiple Applications

As cloud reliance evolves, more companies will turn to a single vendor for their cloud applications. An ecosystem will emerge in which prominent cloud software players such as Microsoft, Google, and Amazon will offer multiple capabilities under their umbrella, aiming to become that single vendor that crosses over technology ecosystems. The choice of vendor will depend more on the full extent of products they offer, including office suite applications, collaboration, meeting infrastructure, IaaS, and more.

Mainly, large organizations are trending toward reliance on a single vendor for their applications offerings. For example, companies that rely on Microsoft for mail and collaboration offerings are more inclined to use Microsoft Dynamics as their CRM. Or companies that prefer Salesforce may opt for Slack as their communications and chat platform. Zoho Books, for example, offers myriad applications that an SMB can leverage to run their business.

Where tech companies once focused on providing mail and personal drive offerings, they will now push to expand on multiple fronts, including offerings around workplace collaboration (like Teams), Power BI, and more.

A New Approach to Data Management and Security

When leveraging on-premises software in the past, IT teams had specialized control over data, managing that data, and security. But when moving to the cloud, the approach to managing data and security policies must evolve, and IT teams must consider data sovereignty. A host of varying data sovereignty laws and legislation exists worldwide, as growing regulatory fragmentation, heightened focus on data protection, and compliance rules lead to new regional cloud ecosystems and data services.

IT teams must address several questions to mitigate cloud-security risks: Do you need one cloud tenant or multiple tenants to protect your data? Have you considered data sovereignty regulations and ensured you could meet these rules? Can you rely on a regional cloud ecosystem? What is your business continuity plan (BCP) when you rely on cloud service providers for your core business systems?

It may seem that companies must have regional ecosystems for each of their cloud services. For companies looking to migrate data, keeping the data in-region and adhering to regional data sovereignty rules are critical to ensuring your data remains protected.

Investments Will Follow Companies that Prioritize ESG

There is an emerging consideration around environmental, social, and corporate governance (ESG) among businesses and corporations. ESG investing and analysis can indicate whether investors are inclined to buy into your company. A growing emphasis on initiatives around sustainability and environmental causes such as climate change or carbon-neutral goals could influence whether a customer wants your company's services.

Although, a company's reputation is not limited to its ESG score. It can also be influenced by how a company handles social issues, the public's geopolitical view, and how they treat their employees. Is worker satisfaction high, or is morale low? Investments and business activity will pursue those companies that score well and demonstrate their investment in sustainability, carbon-neutral initiatives, broader social issues, and team member satisfaction. To remain successful, companies must think long-term. Sustainable funds exist in which investors can contribute to companies that meet ESG criteria and adhere to sustainability goals. Companies that don't factor ESG into their long-term planning risk falling behind.

Government Cloud Adoption Accelerates Toward Public-Private Partnerships

All cloud providers accommodate the U.S. government with an exclusive cloud environment. However, private organizations can securely use the public cloud, and public cloud providers may explore expanding their public cloud offerings to government organizations.

For instance, previously in the COVID-19 pandemic, Microsoft provided the National Health Service in the U.K. a special package for their Microsoft Teams usage, enabling collaboration for all doctors in the NHS. It was a use case for building a business model around a government organization leveraging the public cloud.

Over time, other government entities will start investing in similar cloud infrastructures. If any government wishes to move its email to a cloud environment such as Microsoft 365, Microsoft will likely build and manage a government-specific cloud for the country or region. The scale and efficiency with which providers like Microsoft offer cloud services to enterprises can be targeted toward governments in dedicated cloud environments. Governments are significant users of data and computing; it makes logical sense to provide them captive tenants with enhanced security features.



Manoj Kalyanaraman 

Manoj Kalyanaraman is vice president of product and engineering at BitTitan, where he leads product strategy and execution of MigrationWiz and is site leader of BitTitan's research and development center in Singapore. Manoj has over 20 years of experience leading global product teams and setting up innovation centers in APAC and the U.S. His areas of expertise include product strategy, cloud, mobile, architecture, digital transformation, and organizational leadership.

Published Thursday, November 04, 2021 7:30 AM by David Marshall
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