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Zadara Takes Guesswork out of Winning Channel Strategy

Zadara has delivered a blueprint for success to its channel partners. By enhancing its multifaceted zPartner Program with the introduction of a Partner Playbook, Zadara is taking a hands-on approach to guiding new partners through their journey and supporting existing partners with their growth.

A program specifically designed to foster meaningful, profitable relationships with channel partners, Zadara's Partner Program delivers the competitive margins, business enablement resources and support needed to ensure mutual success for all parties. Zadara's focus on expanding business opportunities and enabling channel partners to deliver simplified, tailored cloud services at the edge is being embraced by the channel community at a rapid pace. In fact, the zPartner Program launched in March of this year currently includes more than 300 member companies worldwide and is growing steadily. Zadara has been onboarding new members at a rate of 10 per quarter, and this process, inclusive of partner feedback, has informed the creation of the new Partner Playbook.

Covering the entire partner program, Zadara's zPartner Playbook provides resources and guidance on everything from initial partner announcements and branding guidelines to training and enablement, co-marketing programming and more. Easy-to-navigate sections provide sales trainings, meaningful sales tools aligned with use cases and comprehensive marketing support. It also includes Zadara slides that can be inserted into end user customer presentations.

According to Derrick Danskin, partner enablement manager for Zadara, "We want all prospective Zadara partners to know that joining our channel program will result in a partnership that is completely different from any other previous channel partnership they have had. Providers will quickly discover a technology partner in Zadara who is dedicated to helping to build your business with long-term success in mind."

Zadara's Edge Cloud Services, including zCompute and zStorage, deliver superior turnkey solutions for partners with the benefits of on-demand compute and storage services anywhere, in an existing on-premises data center, in a private colocation facility, or in the cloud. This flexibility enables customers to develop, deploy, run and virtualize any application on a true 100% OpEx consumption-based model. By giving partners the ability to offer advanced cloud services to enterprise customers, Zadara opens the door to cost savings, improved efficiency, lower latency and manageability. zPartner Program members also have access to Zadara's Federated Edge program.

This week, Zadara was named a finalist for CRN's 2021 Tech Innovator Award for its Federated Edge program. Federated Edge enables service providers to provision IT ‘as-a-Service' business solutions to customers as close as necessary to those customers' workloads, via a network of Service Provider members through a shared revenue model.

Published Thursday, November 11, 2021 9:22 AM by David Marshall
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