We're kicking off a new series, VMblog Cross Talks, where we explore topics just a bit outside of our normal technology coverage area -- today, we delve into the world of Blockchain.

In this episode, we talk with Jeremy Kauffman, CEO & Founder of LBRY / ODYSEE.  LBRY does to publishing what Bitcoin did to money.

LBRY is the first digital marketplace to be controlled by the market's participants rather than a corporation or other 3rd-party.  It is the most open, fair, and efficient marketplace for digital goods ever created, with an incentive design encouraging it to become the most complete.

At the highest level, LBRY does something extraordinarily simple.  LBRY creates an association between a unique name and a piece of digital content, such as a movie, book, or game.  This is similar to the domain name system that you are most likely using to access this very post.

However, LBRY does this not through a proprietary service or network, but as a protocol, or a method of doing things, much like HTTP, DNS and other specifications that make up the internet itself.  Just as many different domains owned by many different companies all speak a shared language, so too can any person or company speak LBRY.  No special access or permission is needed. 

Watch and learn!