Industry executives and experts share their predictions for 2022. Read them in this 14th annual VMblog.com series exclusive.
Total Experience Orchestration
By Steve Campbell, Chief Strategy Officer, Catchpoint
What if I were to tell you that applications would scale and
self-heal based on the understanding of the Total Experience of the users, and
it could do so proactively before anyone complained? The past two years have
required businesses to rethink how they interact and serve customers as well as
how they ensure employees are productive and effective, regardless of their
location. Habits of customers and employees have changed, and an entire day of
digital interaction is commonplace. Many experts claim interacting digitally
will continue to be our primary method of interaction, and regardless of what
we desire, times have changed. Many CIOs
are credited with saving the day by acting quickly to such adverse conditions,
however, if you ask these same CIO's (in a private conversation) how they did
it, they will tell you that all they did was go to the file cabinet and open
file 13 - all of those great ideas that would propel the company in to the
future that were continually ignored or not funded. In many ways, 2020 and 2021
were an absolute dream for those in IT, as it allowed them to progress the
company into the future at an incredible pace, and interestingly enough, not a
lot of new technology was required; it was just a matter of using what was
commonly available.
Many in IT will tell you that the past couple of years have
been a dream and a nightmare all rolled into one. They finally did the things
they wanted to without having to justify some ridiculous 6-month return on investment,
but they had to do so, without being able to leave their house, and with their
kids and pets crawling in and around their feet. Not a building too tall for a
superhero, of course, which is what many of these teams are. The result of all
of this: 17% of CIO's claim their infrastructure is not fit for the future and
80% claim they have no visibility into their new infrastructure, most of which
is publicly hosted. Add to this
challenge, an insatiable appetite of consumers and employees to embrace this
new world of digital interactions using new technologies like alternative or
virtual reality - now we're talking. The result: the Band-Aids applied over the
past two years must be removed while these new methods of digital interaction
are deployed, along with all of the supporting infrastructure. Now that sounds like fun!
Monolithic applications of the past are long gone, and rapid
development using micro-services allowing for elastic scale and fault isolation
are the norm. Cross-cloud is no longer just
a sweet idea but a reality and Multi-access Edge Compute is bringing the Cloud
closer and closer to the user. The CI/CD Pipeline now includes the notion of
infrastructure deployment with declarative models for scale, dependencies, and
security. But wait, what about infrastructure
deployment and elastic scale that includes a declarative model for Total
Experience? Well, that is my prediction for 2022. The CI/CD Pipeline will
expand and include declarative models for user experience that determine deployment
to new markets, elastic scale of the application, and what will come to be
known as the...wait for it, Total Experience.
What has become evident over the past couple of years is that digital
experience is paramount to the success of a service and everything is
digital. Heck, even my parents invested
in smartphones, not so they could FaceTime me, but so they could go shopping,
go to the doctor (virtually), and even go to the library.
You will read many predictions about automation, AR/VR,
cross-cloud scaling, and several other really neat technologies. I agree with
them all. Creating an application and putting it on the internet is no longer
enough. Subscribing to a SaaS service
and telling your employees, good luck with that, isn't going to work. The consumer or employees' total experience
is paramount to success, the success of the business. Proactive analytics
representing the digital experience of users from every market around the globe
along with real-time analytics feeding the Total Experience declarative models
of the CI/CD Pipeline, controlling the scale of the application in real-time to
ensure the absolute best Total Experience - nope, that is not a bridge too far;
it is totally achievable over the next 12 months.
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ABOUT THE AUTHOR
Steve
has a passion for matching technology to business solutions and leading
Catchpoint's corporate strategy, Steve is responsible for development and
implementation of Catchpoint's overall corporate strategy, business
development, partnerships, strategic investments and acquisitions. With a
long career in technology, Steve spent 12 years at Riverbed through the
acquisition of Mazu Networks, and as the VP, Innovation & Strategy, he
developed and led major initiatives to drive strategic partnerships enabling
exceptional business growth.