Industry executives and experts share their predictions for 2022. Read them in this 14th annual VMblog.com series exclusive.
Refining product offerings, leaning into integrations, and finding creative solutions to the developer skills shortage
By Hyoo Lim, Chief
Technology Officer of Brightspot
As Chief
Technology Officer of Brightspot, a leading content management system (CMS)
provider, Hyoo Lim has deep experience leading developers to support digital
transformation for some of the world's most well-known companies. Looking
ahead to 2022, he talks to VMblog about trends in content management led by the
rise of headless CMS, how to make developers' jobs easier, and challenges that
CTOs across industries face with hiring and the pandemic.
- When it comes to the ‘next
big thing' for developers, I don't think it will be something like a completely
new framework that upends everything. It's more likely that, for instance,
there is a next version of GraphQL. For the next few years, I think
organizations' technology stacks will be more stable, and developers will be
asking how they can make all these things work together and be more efficient.
- When it comes to development
today, I see a cycle where there's a new product and it's not quite as mature,
so people build tools on top. For instance, headless CMS is currently going through
this refinement phase. At the beginning, developers were figuring it out and
looking at how it fit with their technical infrastructure. Now people are
building tools around it to make it more efficient. Customers know what
headless CMS is, and now they are asking what they can do with it.
- Another trend I see is that
the way that a CMS fits into an organization's wider tech stack is changing. A
few years ago, people began using terms like ‘digital experience platform'
(DXP) to describe a CMS. The naming was almost too early, but I think that over
the next couple years we will see people start to view the CMS as a central
repository where you store all sorts of data that propagates out to different
parts of the business. There will also be more integrations with systems such
as CRM and ERP. This in turn can improve segmentation and other marketing
practices.
- Something that I am excited
about for my organization and our customers is our new JavaScript customization
infrastructure, which allows the front end engineers to work on the back end.
It is often the case that back end developers work on customizing the CMS and
front end developers work on the website or mobile app. It certainly makes
hiring and talent acquisition easier when you don't have to shop for a specific
skill set. It also is good for people's careers when you have engineers who
have a wider array of skills.
- The topic of increasing
developers' skill sets to help with staffing is important to me, as one of the
biggest challenges I see for fellow CTOs in 2022 will be the personnel
shortages. We hear often about a shortage of workers in industries like retail
and food, but the tech industry doesn't really get into the conversation. It is
especially hard to hire for smaller tech companies that have to compete against
larger companies with deeper pockets. The demand for technology workers is
going to continue to increase--pretty much every field is going to need
developers and others with technical knowledge. It will be an obstacle for a
lot of CTOs to figure out how to staff their team to deliver products. In the
next few years, CTOs will also be focused on how to retrain their existing
staff to meet technology needs. For instance, they might have devops engineers
that don't know how to program. But the industry is moving towards needing
everybody to be familiar with development. Once you determine your technology
stack, you need to help people learn what they need to actually execute.
I am
optimistic about what's next for developers, such as getting to work on
refining what they have instead of reinventing the wheel, getting to do more
through powerful integrations, and broadening their skillset to bolster their
organization and their own career trajectory. Despite challenges on the
horizon, such as being able to hire the right people amid the shortages that
have beset the tech industry, I see a new year of expansion and success for
developers.
##
ABOUT THE AUTHOR
Hyoo joined Brightspot in 2010 where he
created the Dari Framework and the Brightspot platform. As Chief Technology
Officer, Hyoo leads the architecture and development of Brightspot CMS and
helped create new products such as Brightspot Assignment Desk and the
Brightspot DAM. Hyoo also consults with customers on their tailored
implementations and custom needs. Prior to Brightspot, Hyoo worked at AOL where
he led the engineering team that built the Content Management System that
powered AOL.com, AOL News and AOL Sports, delivering billions of page views to
consumers every month. He also architected the real-time metrics system that
tracked page views and clicks throughout the sites. Prior to AOL, Hyoo built
the e-commerce, inventory management, and shipping systems for a mass-market
consumer product company. Prior to that, he worked for a video production
company where he managed the encoding of archived video footage, and the
distribution of those videos on the web.