Industry executives and experts share their predictions for 2022. Read them in this 14th annual VMblog.com series exclusive.
5 Things to Expect from the Private 5G Market in 2022
By
Ozer Dondurmacioglu, VP, marketing, Celona
2021 was a wild one for the 5G market. It was
kind of like a roller coaster; exciting and ultimately rewarding, but also
filled with a lot of unexpected twists and turns. Particularly for applications
like private 5G, the markets became something of a battleground for a diverse
set of competitors, each with their own business model and agenda. Even as this
segment continues to evolve, we definitely gained enough insight to make the
following prognostications for this burgeoning space.
The
rise of 5G Network-as-a-Service will push enterprises to embrace Mobile Edge
Computing (MEC)
Edge Computing as a distributed architecture
certainly came into its own in 2021, but for the most part it remained in the
realm of the telco and MSP. However, as 2022 comes around, we believe that
capabilities provided by 5G managed services are going to push enterprises to
reevaluate their approach to the edge. Specifically, enterprises will begin to
take advantage of the lower-latency and high reliability this distributed architecture
provides. The Industrial IoT, computer vision, robotics, AGVs, and other
applications will be too productive and/or lucrative not to investigate
further.
The
"neutral host" model will become the "killer app" of private mobile networks
Neutral host models, unlike traditional
models, allow multiple parties - both private and public - to use the same
network that may be managed by a third-party MSP or the enterprise
organizations themselves. Now, a single network can be shared among multiple
parties to reduce costs and management overhead.
When you're looking to scale your cellular
network to cover miles instead of meters, your project costs can balloon in
size. However, by leveraging existing cellular networks as neutral hosts,
wide-scale coverage for your service or private network becomes a lot easier.
Being independent of a specific cellular
operator or network plan gives enterprises as well as end-users greater
flexibility and functionality in places that were previously not possible. A
neutral host network will enable multiple MNOs to extend their services -
effectively eliminating the need for Distributed Antenna Systems (DAS) that are
operationally expensive and hard to maintain, to extend MNO public cellular
coverage indoors.
This same principle is true when you look at
different mobile operators trying to serve an overly crowded area, such as a
shopping mall. Without a neutral host, each network operator will have to
deploy their own equipment, resulting in higher all-around costs and energy
consumption. This can lead to wasted space with duplicate equipment and higher
noise on the spectrum.
The
ability to support both LTE and 5G simultaneously will become a critical
competitive differentiator as the industry transitions from one "G" to another.
This one is almost too obvious, but is easier
to overlook than you might think. Despite the hype, supply chain issues and
engineering challenges have prevented many true 5G radios from being deployed
en masse. In addition, for many use cases LTE is still perfectly capable of
fulfilling an enterprise's needs. In fact, it is very likely that enterprises
will not want to move from a private LTE network to 5G immediately, but will
transition over time as its network demands evolve. The service provider, MSP,
or networking vendor that can enable that with the least amount of pain will
have a significant advantage in the market.
The
traditional enterprise IT channel will be the primary go-to-market model for
private LTE/5G
We've been saying this since this market
became a possibility; enterprises want to purchase and consume technology in
the ways they are accustomed. For the enterprise, that means the still thriving
and dominant enterprise channel model. These firms are already smelling blood
in the water and the recent offerings from cloud vendors and MNOs have
demonstrated that the demand is real. You can expect 2022 to see channel
partners rush to build out their programs to meet their enterprise clients'
private 5G needs.
Major
telcos will attempt to make "network slicing" a thing for the enterprise, but
fail due to the cost, security, and complexity of their approach
Network slicing represents one of the most
compelling capabilities of 5G, and for the enterprise, the ability to share
spectrum makes up a good chunk of the value of a private mobile network.
Assigning devices, applications, users, groups, and areas different priorities
via slices of bandwidth fits perfectly with most enterprises' policy-based
infrastructure. The problem: a telco network can apply different slices to
different enterprises connecting to its core network - but not among different
application types and device groups within the same enterprise. They are simply
not as sophisticated in their current approach to fully translate cellular
wireless to existing enterprise network configuration and policies. It's our
prediction that the requirement to better understand enterprise IT needs,
combined with high costs put forward with current alternatives, will impact their
future plans within this market.
Conclusion
We will have to check back in December 2022 to
see if my prescience is accurate or not. No matter what happens, we're
guaranteed to see a season of growth for private 5G in 2022. The board is set
and the players are ready to compete. Who wins will be the competitors that map
closely to these market trends.
##
ABOUT THE AUTHOR
Ozer Dondurmacioglu, VP, Marketing,
Celona
Ozer is responsible for setting up the
go-to-market efforts at Celona including business development and channel
programs, marketing operations, technical and product marketing teams among
other responsibilities in creating a community of advocates and discovering
best channels of distribution. He comes to Celona after almost 15 years at
Aruba/HPE.