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Bluebird Network 2022 Predictions: Demand Drives Telcos Toward Bridging Digital Divide

vmblog predictions 2022 

Industry executives and experts share their predictions for 2022.  Read them in this 14th annual VMblog.com series exclusive.

Demand Drives Telcos Toward Bridging Digital Divide

By Trent S. Anderson, Chief Revenue Officer, Bluebird Network

Still grappling with the pandemic, telcos experienced dramatic shifts in utilization from both residential carriers and wireless providers. To meet these challenges, telcos are bringing infrastructure, wireless and fiber alike, ever closer to the end user. These efforts not only help carriers and wireless providers keep pace with rising digital demand but are also chipping away at a decades-long issue: the digital divide. The pandemic made digital gaps and inequalities more prominent and obvious to industry leaders who are responding by implementing new ways to empower the communities they serve.

Sustained increases in working from home, virtual learning, and telehealth are driving telcos like Bluebird Network to expand and densify their digital footprint. These investments into a company's communications infrastructure will help provide and improve reliable connectivity to underserved communities. And right now, telcos are incentivized to strengthen and expand their connectivity due to government funding. Pandemic-related challenges caused policymakers and government officials to act fast in providing funding for digital expansions and new builds.

Heavy government funding brings complications along with opportunity. This massive infusion of capital is creating a gold rush and competition for this funding has businesses racing to build more, potentially outpacing the planning process. Overbuilding in the possible absence of effective coordination could be an issue, especially with private investments also contributing capital and fueling the competition. For the telcos, a key driver remains bringing their infrastructure closer to the end user. However, sometimes the goals of the company and the goals of the local governments/communities are misaligned - creating a great hindrance on the goal of bridging the digital divide.

Carriers and wireless providers work with various local entities and governments, each with their own sets of rules and guidelines. This can make it difficult to deploy and strengthen infrastructure in a unified and strategic way. The industry needs uniform rules to better guide local initiatives toward defined outcomes. Some combination of the FCC and State Commissions must implement rules and guidance aimed at a clear and uniform path for carriers, networks, and builders entering new markets across the nation. Improved alignment among service providers, local governments, and communities will help simplify the deployment process for the industry and help provide and strengthen critical connectivity capabilities where they are needed most.

Telcos are working to keep pace with sustained and heightened demand for connectivity. High-speed internet is no longer a luxury. It is a necessity. In simply staying the course, telcos are continuing efforts to push fiber toward the edge in order to provide low latency, low packet loss, and low jitter. Many telcos are well-versed in adaptability and scalability to meet digital demands, incentivizing big players to partner with local, mid-size companies to expand their global footprint into different regions. Another major incentive is the aggregation of services that some telcos offer, making them a one-stop-shop for customers like carriers, wireless providers, and many more. These fruitful partnerships between regional and global companies brings us one step closer to bridging the digital divide for underserved communities.

The pandemic has shown us that we are capable of approaching many situations differently. It has also shown us the importance of adaptability within the market. Telcos have to be proactive and prioritize innovation rather than reactive and focused on legacy problems. This is what sets some companies apart and creates the incentive for further collaboration across the industry. Partnerships and collaboration will remain a driving force to help bridge the digital divide.

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ABOUT THE AUTHOR

Trent S. Anderson, Chief Revenue Officer, Bluebird Network

Trent Anderson 

Trent Anderson joined Bluebird Network in 2021 as Chief Revenue Officer. Anderson is a passionate industry leader who is committed to helping companies drive sales and revenue. As the new CRO of Bluebird Network, he oversees revenue generation including sales, sales engineering, product development, marketing and Bluebird's expanding data center sales initiatives across the company's dense footprint including cities such as Springfield, St. Louis and Kansas City.

Prior to Bluebird Network, Anderson created innovative, modern solutions to accelerate businesses' sales and revenue growth. He was previously Vice President of Sales at LS Network where he led all channels and revenue growth for their network in Washington and Oregon. Before LS Networks, he was responsible for the strategic Government & Medical program at Wave Business in Oregon. In 2013 Anderson joined Frontier Communications as Vice President and General Manager of Oregon operations, where he served as the state leader for operations, sales, engineering, and community engagement.

Anderson is an active member in the community and serves on the boards of the American Heart Association, the American Stroke Association and Youth Athletics. He is an active parishioner at Our Lady of The Lake Catholic Church and a coach for the Catholic Youth Organization. He graduated from Oregon State University's Austin School of Business.  

Published Friday, January 07, 2022 7:31 AM by David Marshall
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