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PMG 2022 Predictions: Topping the Tech List - Holistic UX, Distribution & Data Security and Privacy

vmblog predictions 2022 

Industry executives and experts share their predictions for 2022.  Read them in this 14th annual series exclusive.

Topping the Tech List - Holistic UX, Distribution & Data Security and Privacy

By Robert Castles and Claire Wiggill, PMG

Indications are emerging for what the hot topics in technology will be in 2022. While the broader news will undoubtedly still heavily feature the pandemic and political divisions, the importance of technology in our businesses, economies, and lifestyles will only continue to grow and, accordingly, pervade our collective focus.

Gartner recently released its Top Strategic Technology Trends for 2022, but at PMG, we boiled it down to three key drivers.

  • End-to-End Experience
  • Distributed Everything
  • Data Security & Privacy

These are the forces we think will dominate the technology landscape in 2022. They will bleed over and influence other news. They will impact investment decisions. And they will affect us all in our work and personal lives.

End-to-End Experience

The lines between work and home life have blurred for many, brought on by the remote work wave at the onset of the COVID-19 pandemic and the ongoing explosion of the gig economy. Institutional and B2B technology experiences have lagged far behind the user experience (UX) advancements of B2C, but that is increasingly changing. While digital-first companies have had an advantage, digital initiatives and investments at established enterprises are catching up, and these entities have the deep pockets to push the envelope farther.

That's a good thing because consumers are setting the bar for digital experiences, which is  fast becoming the standard for in-person experiences as well. "Experience" is no longer mistaken for a snazzy user interface. Customer/employee/stakeholder experience is about the entire process, from pre-purchase to post-sale or service. This is one of the forces driving the demand for hyperautomation, arguably the biggest technology trend of the past couple of years. And hyperautomation - which encompasses automation, orchestration, integration, and intelligence - will continue to pervade the strategies of CIOs everywhere as the requirements for an outstanding end-to-end experience dominate both the B2C and B2B marketplaces.

Distributed Everything

The creative geniuses at HBO hit the nail on the head when they came up with the story arc for Silicon Valley's fictitious company, Pied Piper. In one scheme, the startup tries to capitalize on a proprietary decentralized, peer-to-peer internet technology. While it skims over the practical and legal details- it is a comedy series after all - the allusions to a future with more shared resources, expanded boundaries for crowdsourcing, and greater access for all certainly strike a chord.

The concept of not only embracing but leveraging distributed resources is being applied everywhere today. From technologies designed to democratize data (see Gartner's top trend of Data Fabric) to conversations about how to manage and engage employees as part of a hybrid/remote workforce, discussions of how to maximize the value proposition and minimize the negatives seem ever-present. Gartner also touts Composable Business as the best way to stay ahead of your competition, advising technology leaders to move toward custom applications composed using software components sourced from external marketplaces. And taking Pied Piper's vision to the next level, distributed computing is poised for expansion through edge computing and serverless technologies.

Data Security & Privacy

Lastly, we wouldn't be talking about the 21st century if we didn't include the ever-increasing requirements for ensuring data security and privacy. The bar continues to go up for what software providers must do and then attest to doing for their customers. Multifactor authentication is becoming the norm, and biometric identity verification is more prevalent as well.

Beyond access and identity verification, though, is the trickier business of data storage and data usage. Vendors continue to struggle with finding the right balance between delivering optimal UX and ensuring the most stringent data protection at all times. Sophisticated encryption technologies are readily available, but the practical reality of incorporating them into applications while still being able to transfer, process, and render the data to the user in milliseconds is not always so straightforward.

In sum, our reliance on technology in our everyday lives will continue to increase, whether we're at work or at play. As we see it, end-to-end experience, distributed everything, and data security and privacy will be technology's front-and-center focus, not only in 2022 - but beyond.



Claire Wiggill, VP of Innovation at PMG

Claire Wiggill 

Claire is responsible for leading the company’s strategic marketing initiatives. Previously, she spent three years as a Service Delivery Manager at PMG, leading customer projects from inception to delivery. Her broad business background includes over 20 years of experience in executive management, marketing, finance and advisory roles.

Robert Castles, Principal and Chief Technology Officer at PMG

robert castles 

As PMG’s CTO, Robert leads the team in creating a forward vision for the company and the PMG Digital Business Platform. In his role, he drives the scalability, reliability and extensibility of the product. Robert brings over 20 years of technical expertise to the company, including enterprise software development, systems development and network infrastructure solutions.

Published Monday, January 10, 2022 7:35 AM by David Marshall
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