Rimo3
announced that Brad Rowland has joined the company as its Chief
Marketing Officer. Rowland has served in marketing leadership roles for
both Fortune 500 enterprises and late-stage growth startups-including
Southwestern Bell, Wyse (acquired by Dell), AppStream (acquired by
Symantec), FSLogix (acquired by Microsoft) -and brings extensive
experience in the end user computing (EUC) space. Rowland has also held
numerous advisory roles with EUC related companies such as Cameyo and
CloudJumper. His technical roots started in the mid-90s when he managed a
Citrix enterprise site with tens of thousands of users. Since moving
into product management and marketing, he has remained focused on
solutions that enable end user productivity.
Rowland will oversee all functions related to marketing, including
product marketing, brand development and engagement, PR/communications,
customer marketing, growth marketing, and event and field marketing.
Brad Rowland shares with Mike Welling, Rimo3's President & CEO, why he has decided to join the Rimo3 family.
Mike: Brad, as you know we are very excited to have you join the team! Why Rimo3?
Brad: Our job in the industry is to
develop new capabilities that translate into business success for our
customers. Rimo3 is providing real-time, actionable intelligence that
accelerates Time To Value for getting applications to the workforce. On
the security side, the number of zero-day exploits doubled in 2021 from
the previous year (MIT), with the average global breach costing nearly $4 million (IBM).
These are real risks that IT has to manage every day. Reducing the time
to deploy security related patches and application updates without
impacting user productivity has never been more critical. What excites
me the most about being a part of Rimo3 is watching what enterprises
will accomplish when they have more time to innovate, execute, and
compete in their areas of expertise. In my early discussions with the
leadership team, I heard this passion shared in every discussion, we
want to help businesses leverage state of the art reporting and
automation to reduce security threats and maximize employee
productivity. Gradual application and patch rollouts that take months of
valuable time are prime candidates for automation solutions.
Mike: How does your experience stack up with our vision and market expansion?
Brad: I've been working in information
technology and tech marketing for over 25 years. I started in IT
operations, dedicated to the roll out and support of critical line of
business applications in a large telco. In every role since then, I've
worked with expert teams to create solutions that help IT organizations
be the best that they can be with their limited resources and become
more strategic solution providers for their business. At each stage of
my career, I've been fortunate to have wide-ranging experiences in
small, fast-growth startups to Fortune 500 enterprises and have been
afforded the opportunity to roll up my sleeves and tackle big
challenges. The world is quite different than it was even a few years
ago. Due to COVID-19, many organizations have transitioned to hybrid
work environments and we've seen a significant growth in cloud adoption
and cyber threats. This places IT teams under increased pressure to
deliver technology and services that improve efficiencies while
mitigating risks. I look forward to working with this team and playing a
role in bringing compelling new solutions to market that help companies
solve these critical problems.
Mike: These past two years or so have been challenging
with COVID-19 and remote work. When you are not busy with work, how do
you spend your time?
Brad: I live in Colorado, so it's
almost mandatory that I mountain bike. Aside from that, I volunteer as
the private sector lead for Colorado State's second technology sector,
the South Central Tech Sector Partnership. We're a group of private and
public sector professionals working to build tech ecosystems in the
rural parts of the state. It's very rewarding to help build the same
kinds of job opportunities that changed my life and the lives of so many
of my industry friends and colleagues. Twenty percent of Americans live
in rural communities and can become a strategic part of the workforce
by leveraging distance learning and remote work technology that's
available today.
"Thank you, Brad, for that insight into
your career & personal life, we're excited to have you join the
leadership group and look forward to the impact you and your team will
make to this next stage of Rimo3's continued journey to bring the best
automation to application management." -- Mike Welling, President & CEO at Rimo3
Rowland's top priorities for Rimo3 during 2022
During the next year, we'll be driving market awareness,
education, connecting with key influencers, and community engagement. At
the core of my role, marketing is about connecting valuable solutions
to the right buyer at the right time, and building long-term, trusted
relationships. We'll rely strongly on world-class solution providers to
extend our presence in the marketplace, and we'll be accelerating the
work that the team has already started in that area. Trends and changes
in this technical community are driven by key influencers - industry
professionals that have designed and managed core infrastructure for the
world's largest brands - we'll be partnering with them to learn where
we can provide the greatest impact to problems preventing customers from
moving into a more modernized architecture.
Enterprises managing hundreds or thousands of applications know
that critical data for effective automation will help them with
compliance, security, reduction in human error, employee satisfaction,
end-user productivity, and so much more. We'll be focused on educating
the market on our capabilities, and helping IT determine when and where
our solutions are the right fit for their needs.