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Qumulo 2022 Predictions: Personalization and Flexibility Take Center Stage

vmblog predictions 2022 

Industry executives and experts share their predictions for 2022.  Read them in this 14th annual series exclusive.

Personalization and Flexibility Take Center Stage

By Ben Gitenstein, VP of Products and Solutions at Qumulo

Reflecting on the past year, one of the biggest themes to emerge is flexibility. Whether it's keeping ransomware attacks at bay or picking a cloud plan that fits your budget - customers deserve solutions that are personalized to their needs. Sharing some thoughts on my predictions for 2022 below.

With ransomware attacks at an all-time high, security solutions will evolve to be a no-brainer: simple and always on.

In 2022, having a product that is simple to run in a secure fashion will be critical. Any well-developed application will put security at the forefront, so that enterprises can keep their data as secure as possible by default. Next year and beyond, security will be seen as a more proactive asset rather than a reactive one. In order to protect data systems against malicious actors, we'll see more enterprises integrate data protection and backup within its cohesive IT infrastructure.

The data industry will see more customer demand for the "verticalization of cloud," or vertical-specific cloud solutions.

Customers want solutions, not technology. In other words, they want to buy "off the shelf" products instead of building blocks. As capabilities in the cloud continue to grow in 2022 and more data moves to the cloud, savvy cloud players will recognize the customer demand for vertical-specific solutions that fit the needs of their industry. Customers won't need to assemble a bunch of building blocks in order to have solutions that are uniquely valuable to their business, because verticalization will do that for them - and these may even evolve to something that's more customizable in the long term.

In 2022, cloud performance won't be sacrificed for cost.

Cloud cost optimization continued to be a hot topic in 2021, and cloud adoption won't slow down in 2022. But even as organizations accelerate into the cloud, their budgets don't keep up - and customers are wary of the potential to rack up an unexpected bill. Cost will be a major concern for customers who want to embrace the benefits of cloud computing, but want to avoid the pitfalls of overpaying for cloud storage on providers like AWS. The path forward in 2022 will be to optimize cloud costs by evaluating both cost and performance. Instead of settling for hidden costs and complex pricing structures, cloud customers will get savvier about choosing affordable, high-performing solutions.

Storage will shift from static to dynamic, in order to bring data to life.

Storage used to be more static, meaning enterprises could throw all of their data in a server and never touch it again. In 2022, customers will leverage data-intensive workflows, like medical image processing and predictive analytics, that demand huge amounts of available data at all times. Instead of leaving data alone in cold storage (or spending an unreasonable amount of money and computing power to warm it up again), storage technologies will evolve so that you can access as much data as you want at any given moment. In 2022, customers and IT teams will demand more flexible and dynamic storage solutions. We predict the industry will see an increase in active archive data solutions, so that even "cold" data can still be easily brought back to life.


Cutting edge startups and big-name pioneers can no longer be confined to cut-and-paste solutions. Every company's data tells a different story, and with flexible, personalized tools, the possibilities for innovation are endless. I predict innovation to soar into 2022 as the tech industry continues to create solutions that meet customers exactly where they are, with exactly what they need.



Ben Gitenstein 

Ben Gitenstein is Vice President of Product Management at Qumulo. He and his team of product managers and data scientists have conducted nearly 1,000 interviews with storage users and analyzed millions of data points to understand customer needs and the direction of the storage market. Prior to working at Qumulo, Ben spent five years at Microsoft, where he split his time between Corporate Strategy and Product Planning.

Published Friday, January 14, 2022 7:31 AM by David Marshall
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