Revenera released
the Revenera
Monetization Monitor: Software Compliance and Piracy report. Part
of an annual series, this report identifies trends in software piracy, overuse
and misuse.
"When users
don't comply with software license terms, suppliers lose income," said Nicole
Segerer, VP of Products and Marketing at Revenera. "Suppliers must rely on accurate
data-driven insights to know how much revenue they're losing to intentional or
unintentional causes, then rely on those findings to prevent future losses.
Passive approaches to collecting this information, such as through anecdotal
reports, simply aren't sufficient."
Highlights from
the Revenera
Monetization Monitor: Software Compliance and Piracy report
include:
- Many
suppliers aren't aware of the scope of revenue leakage:
- The
greatest cause of revenue leakage, responsible for losses of more than 30
percent of revenue, is misuse.
- Among all respondents, 41 percent don't
know how much revenue is lost to piracy (use of software that has been
configured or tampered with to remove or bypass license enforcement), 36
percent don't know how much revenue is lost to overuse (use of software
exceeding the limits of the license), and 39 percent don't know how much
revenue is lost to misuse (the intentional configuration of the software to
enable use beyond the limits of the license).
- For
companies that primarily rely on usage-based models (for more than 70 percent
of their products), software usage analytics-the process of tracking and analyzing
how users engage with software-helps identify and prevent leakage. Among this
group, 25 percent don't know how much revenue is lost to piracy, 31 percent
don't know how much revenue is lost to overuse, and 31 percent don't know how
much revenue is lost to misuse.
- Issues
reported to cause revenue leakage come from two main categories: software
monetization strategies and unlicensed usage.
- 55
percent of respondents cite inefficient monetization models as an issue that
causes revenue leakage.
- 52 percent of respondents cite overuse
as the top form of unlicensed usage causing revenue leakage, with 46 percent
also citing misuse and 44 percent citing piracy.
The
Revenera
Monetization Monitor: Software Monetization Models and Strategies 2021 report
is available
here.
The Revenera
Monetization Monitor: Software Usage Analytics 2021 report is
available here.