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Tray.io 2022 Predictions: Democratization, Automation, and Composable Enterprise Adoption in 2022

vmblog predictions 2022 

Industry executives and experts share their predictions for 2022.  Read them in this 14th annual VMblog.com series exclusive.

Democratization, Automation, and Composable Enterprise Adoption in 2022

By Rich Waldron, Tray.io CEO and Co-founder

Amidst pandemic-accelerated digital transformation initiatives, record employee turnover, and an IT skills gap, many technical teams are overwhelmed with day-to-day tasks, increased service requests from line-of-business teams, and concerns around data security. As a result, IT and engineering teams are feeling increased pressure, and executives are considering alternatives to traditional software development and the everyday maintenance of their ever-growing tech estate.

In 2022, companies will need to lean into automation and focus on implementing the composable enterprise framework. According to Gartner, the composable enterprise is "an organization that delivers business outcomes and adapts to the pace of business change. It does this through the assembly and combination of packaged business capabilities...application building blocks that have been purchased or developed."

The composable enterprise will increasingly become the standard for modern business

Organizations that adopt the composable enterprise model will realize absolutely incredible benefits. Teams that have the ability to tweak their tech estate will be able to rapidly adapt to their changing needs by taking full control of their customer, prospect, and employee data. They will be better positioned to follow up faster with sales prospects to win more new business and with existing customers to increase retention and customer satisfaction. They will also be better positioned to make digital transformation--prior to the pandemic, an annoying buzzword that most technical teams ignored--a reality to relieve technical debt and unblock teams who are hampered by the limitations of legacy systems.

And organizations that embrace the composable enterprise will not only move faster, but have the bandwidth to focus on the strategic initiatives that really matter. They will unburden both their technical and their line-of-business teams, pave the way for innovation, and unprecedented productivity across the organization. Provided they adopt two key initiatives that must start from the top-down: democratization and automation.

Democratization of technology will give technical power to the line of business

Companies have continued to acquire new technology to execute their processes while relying on IT teams to implement new tools. They have also continued to rely on their already-overburdened IT teams to mitigate technical issues with new and existing applications. However, we're seeing smart companies explore a new way to enable their teams without having to tap IT: low-code tooling.

Low-code platforms give anyone, not just developers, the power to make the most of their existing technology tools. For instance, we're seeing successful companies use low code to integrate their existing applications--seamlessly connecting them to instantly flow and manipulate data however they need. As companies continue to acquire new technology, by default, each tool acts as a data silo that cannot connect or interact with other tools.

As a result, companies will experience an increasing need to flow their data across the tools in their tech stack, and will not be able to keep up with their evolving needs if they rely on their IT teams--which will continue to focus on digital transformation and infosec initiatives. Smart companies will look to low-code platforms to democratize technical software management, drive higher ROI from their tools, and unburden IT teams from backlog.

Building a culture of automation will be critical

In addition to using low-code tooling to enable line-of-business teams to manage their own tech estate and unburden IT, smart organizations will also look to implement automation across their organization--including low-code automation that anyone across the organization can stand up and orchestrate without the need for extensive IT support.

Despite what you may have heard, automation has gone far beyond the basics of screen scraping to replace repetitive tasks. Early adopters are now using low-code automation to orchestrate mission-critical processes across every department in the organization, using a variety of popular software tools. The difference that automation makes is that it executes massively important projects that may require flawlessly managing massive quantities of data at scale.

We're seeing marketing teams use automation to not only run campaigns, but also to automate the management of leads from cradle to grave, starting with initial uploading of leads into their systems of record through segmentation to routing to sales. For example, we're seeing HR teams use automation to dramatically accelerate the pace of hiring and onboarding new team members, instantly provisioning them with every needed software tool, instantly updating and syncing employee details, compensation, and benefits across their HR stack, and as needed, securely deprovisioning those team members who move on.

Automation not only saves hours of manual work - so that talented team members can focus on projects that are more valuable to your organization and more engaging to them. Automation also gives your organization the power to execute at scale, and with unprecedented speed.

Going forward, any growth-minded organization is going to need an automation mindset. The companies that are really succeeding in this space are the ones that aren't just settling for a bottoms-up approach of a few early adopters tinkering with automation. They're the ones building a culture of automation throughout their organization, from the executive suite on down. Automation does more than just save time; it enables teams to focus less on time-consuming manual execution and focus on higher-level strategy. Organizations that embrace automation give their team members the power to do their best work and make the most of their talents focusing on valuable new challenges, rather than hours of spreadsheet work.

The composable enterprise will mean more ROI from technical tools

The composable enterprise is directly correlated with the adoption of an automation mindset. Low-code automation and integration platforms give line-of-business (LOB) and technical teams alike the power to tweak, configure, and iterate on the functionality they can derive from their existing tools.

No one knows a marketing platform (and the gaps in that platform) better than the marketing team that has used it for years. Low-code automation will give teams the power to self-service the improvements they need to their own tools, closing the gaps they know better than anyone else and driving significantly more value from each tool involved. At companies that embrace automation, complaints along the lines of "unfortunately, our software just doesn't do that" will become a thing of the past.

The composable enterprise model will empower IT

As mentioned, the composable enterprise model not only gives every team across the organization the power to self-service, but it also unburdens the IT backlog. IT teams already face many challenges, including being stretched thin servicing other departments with their technical needs, and also devoting enough resources to mission-critical initiatives such as digital transformation and information security.

Best-in-class low-code automation platforms will not only give any user the flexibility and power to build out improvements across their tools. They will also offer enterprise-grade security certifications and compliance so that the IT organization can ensure proper data governance practices and continue to follow infosec best practices.
Looking forward to 2022, elevated demands for digital transformation, as well as IT talent shortages, are likely to persist, putting more pressure on technical teams. In order to give every team across the organization the power and flexibility to succeed in a rapidly-changing market, companies will need to take a top-down approach to building a culture of automation and implementing the composable enterprise.

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ABOUT THE AUTHOR

Rich Waldron 

Rich Waldron is CEO and co-founder of Tray.io. He believes strongly in democratizing the use of software and data for anyone - not just for engineers. He helped create Tray.io to lead the low-code general automation movement so that any business user can have the power to integrate their tech stack and automate mission-critical business processes by themselves.

Published Thursday, January 20, 2022 7:32 AM by David Marshall
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