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VMblog Expert Interview: Anna Pobletts of Passage Explores Biometrics and Passwordless Authentication for Developers


While exploring the world of biometrics and passwordless authentication, VMblog learned about a new company called Passage. They just completed a round of funding, and they are hitting the ground running.  We reached out to Anna Pobletts, the company's co-founder & CTO to learn more.

VMblog:  Let's start out with the basics - what does Passage do?

Anna Pobletts:  Passage is an authentication platform that makes it easy to add biometric login and registration to web applications. Passage provides developers with all the tools needed to enable their users to login to websites with Face ID, Touch ID, Windows Hello or any other biometric system already built into their device, all with just a few lines of code. 

VMblog:  Congratulations on your recent funding!  Who are your investors in this seed round?  And how do you plan to use the funds?

Pobletts:  Passage raised a $4M Seed Round led by LiveOak Venture Partners with participation by Next Coast Ventures, Tau Ventures, Secure Octane, and a number of angel investors. We plan to use the funding to grow our incredible team and expand our product to provide developers with a more complete passwordless authentication platform. We will be adding features in the coming months that include support for additional authentication methods, extensibility features, mobile support, and additional guides to help developers get up and running. Additionally, with the close of this funding, we are announcing the launch of our public beta which is now available to developers. 

VMblog:  What is the problem Passage solves?

Pobletts:  Passwords have been around for decades as the defacto authentication method for web and mobile applications, but there are many flaws - passwords are difficult for users to remember and hard for businesses to manage securely. There have been many attempts at passwordless authentication methods, but biometrics is the only one that provides both great user experience and improved security. Biometrics solves business problems by increasing user conversions, reducing password-related support costs, preventing phishing, and eliminating account takeovers. Unfortunately, it's been extremely difficult to implement until now. Passage makes it easy for developers to add strong passwordless authentication to their web apps with only a few lines of code.

VMblog:  What is happening in our world or industry now that demands this solution/approach offered by Passage?

Pobletts:  From a technical perspective, the timing is unique in that biometrics have just become accessible to developers in the browser. At the same time, people are getting more and more comfortable using the biometrics on their devices to log in to mobile applications. Biometrics are quickly becoming expected in consumer mobile apps (especially banking or other high risk transactions), and Passage can bring that same experience to web applications with no passwords at all. 

VMblog:  What's next for Passage?

Pobletts:  Passage is focused on building an exceptional authentication platform for developers. We will be expanding our product to support new use cases around mobile, single sign-on, and more. With the launch of our public beta, we are actively seeking feedback from developers and excited to incorporate more of the community's feature requests. To try it out, you can visit our website here.


Published Tuesday, February 01, 2022 8:02 AM by David Marshall
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