A
new identity and access management research report from Enterprise
Strategy Group, sponsored by SecureAuth, a leader in access management
and authentication, finds organizations, frustrated with poor user
experience and weak security, are moving towards adopting passwordless,
continuous authentication.
"SecureAuth's vision is focused on advanced authentication that
is continuous and behavioral based, providing users a frictionless
experience while enabling a stronger security posture. The survey
findings provide a strong support for our strategy," said Paul Trulove,
CEO of SecureAuth.
The ESG report "Securing the Identity Perimeter with Defense in Depth" sheds light on other IAM industry trends, including:
- 40%
of organizations using multi-factor authentication (MFA) for customers
make it optional. These organizations likely choose to make MFA
voluntary since they recognize the friction "MFA fatigue" creates each time a customer accesses their products or services.
- 57%
of organizations using, evaluating, or testing the elimination of
passwords say passwordless authentication methods have a significant
positive impact on improved user experience.
- 58%
of organizations considered risk scoring to be critically important for
customer identity types and almost half of organizations using identity
risk services for third-parties considered risk scoring to be critically important for these third-party organizations and third-party individuals.
"Sixty-three
percent of organizations using, evaluating, or testing the elimination
of passwords say passwordless authentication methods have a significant positive impact on
increased IT/security efficiency according to our research," said Jack
Poller, Senior Analyst, Enterprise Strategy Group. "Organizations have a
leading advantage with advanced authentication, specifically continuous
behavioral-based authentication, that delivers next-generation
authentication platform for securing digital identities and
organizations."
As
a result of the research, it is clear that assessing risk across human
and non-human identities is a priority among IT professionals.
SecureAuth utilizes the assessed risk information to decrease the
friction for the users without compromising security.
SecureAuth's
approach to risk assessment focuses on confidence in addition to risk
factors. The company's differentiated risk engine starts with zero trust
and builds more trust as it learns about the users. From behavior to
contextual data, all information is used to deduce the confidence in a
user's identity. Leveraging the latest AIML-based technologies,
SecureAuth ensures that the added value of the risk engine surpasses the
overhead of maintaining traditional static risk analyzer systems.
For more information, read the eBook.