Virtualization Technology News and Information
Snowplow Expands Global Footprint, Appoints Nick King to President, Chief Product and Marketing Officer

The industry leader in data creation and behavioral data, Snowplow, has opened a new office in Boston, MA, a sign that the company is rapidly expanding US operations. Snowplow's Boston office will open on July 1, 2022, and the company will begin a hiring drive.

In addition, Snowplow has appointed Nick King as President, Chief Product and Marketing Officer. King brings extensive experience in starting and scaling market-defining categories in his roles across DataRobot, Cisco, VMware, Google, and Microsoft. He will lead the Boston office and oversee further expansion in the US and globally.

King most recently served as Chief Marketing Officer of Boston-based DataRobot, where he led the company's growth and marketing strategy, as well as alliances and strategic partnerships. In his time at DataRobot, he established its AI Cloud category positioning, propelling the organization and the enterprise AI market forward.

Alex Dean, CEO and co-founder of Snowplow, explained: "Nick's career sits at the intersection of engineering, product, and marketing. He is uniquely expert at defining, building, and scaling new markets across both incumbent and early to late-stage startup environments. Nick's experience and vision make him the best person to drive Snowplow's growth and expansion plans forward."

The company has seen rising demand from customers, with a quarter of a trillion events per month currently being generated on the commercial platform,

Nick King, President, Chief Product and Marketing Officer, Snowplow elaborated: "Snowplow is on an incredible growth trajectory, as the leader in the data creation and behavioral data space. For too long data teams have relied on data exhaust to drive model training, with Snowplow customers can build incredibly detailed custom data to their business and scale their data processing needs to billions of events per day."

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Published Thursday, June 16, 2022 4:48 PM by David Marshall
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