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Lessons from SaaStr: Where the Cloud Meets on Future-Proofing Your SaaS Infrastructure

By Chris Cheng, Manager of Business Development, Leaseweb USA

Cloud computing continues to transform the way businesses compete within the growing technological landscape. As we settle into a world that is learning to live with COVID, Software-as-Services has spearheaded the shift towards adopting cloud infrastructure within their business models. 

SaaS enterprises are rapidly turning to cloud computing technologies to provide its business and consumers effective solutions. According to a research study,  87% of enterprises' plan to accelerate their cloud migration by 2025. Ultimately, offering a complex-yet-efficient business solution that enhances agility, security measures, customer experience and provides a competitive advantage. 

The integration of cloud computing infrastructures has bolstered growth in the technology sector, presenting SaaS providers an opportunity to gain market share value while accommodating ever-changing customer demands. As a result, SaaS enterprises have begun to recognize the importance of scaling their solutions to meet future industry demands.

With cloud computing offerings taking precedent within the tech industry, many organizations are crafting learning initiatives to educate industry leaders on the potential benefits and limitations of adopting these structures. One initiative is SaaStr, a leading global cloud conference. This year, the SaaStr 2022 event is a three day gathering that brings together over 10,000 Cloud and SaaS executives to discuss the significance of using cloud infrastructures within business models. Through a plethora of insightful conversations,  mentoring sessions and workshops, attendees learn about how these infrastructures operate leveraging lucrative growth. It's one we look forward to every year.

Based on the insightful conversations and learning opportunities at past SaaStr events, I thought it would be interesting to delve deeper into last year's discussion points. I hope by discussing these findings, I will help facilitate a more meaningful conversation for this year's event; while simultaneously helping SaaS enterprises plan for the future of cloud computing integration. 

SaaStr 2021: Learning to Build on the Public Cloud

SaaStr provides endless opportunities to collaborate and learn from peers across roles within the technological landscape, and it presents a wealth of information any organization can easily integrate into their business models. 

Based on last year's events, I've curated some key findings: 

1.  Customizing Public Cloud Entities  

With ease of accessibility and low cost of entry, the majority of SaaS companies begin their journey in the public cloud. Top cloud vendors want to continue leveraging meaningful relations with start-ups. As a result, vendors offer major incentives, such as free credits, education and customer support to help manage business operations. 

However, SaaStr experts point to capitalizing on multi-cloud opportunities instead. As SaaS companies grow, infrastructures must change. This can be quarrelsome, as it's difficult to properly scale operations using cost-effective solutions. Organizations may need to develop applications or services on other platforms to meet client demands or take full advantage of technology other infrastructure providers specialize in. As a result, experts highlighted that in an evolving landscape, it's more fiscally sound to use a multi-cloud or hybridized strategy to generate lucrative growth and meet evolving customer demands. 

2.   Scale for Growth with Multi-Cloud

Operating in a fast-paced market, organizations must be able to quickly evolve and change to conform to industry standards. Public cloud providers are a solid foundation.  However, if SaaS companies only optimize one platform, they risk having difficulty migrating to different platforms in instances where change is needed. As a result, enterprises find themselves stagnant on one platform, struggling to meet surges in demand and substantial increases in cost.

To rectify concerns, experts indicate that SaaS companies need to ensure their technology choices not only meet current needs, but generate accelerated growth. 

3.  Integrate Capacity Planning

Organizations who plan on hybridizing or using traditional infrastructure need to implement capacity planning within its preparation stage. Capacity planning is a critical step in ensuring a cost-effective solution in acquiring static loads for room for ample growth opportunities. It allows for consistent performance throughout the entire growth cycle.

To help accelerate the use of capacity planning and properly align estimates with utilization metrics include:

  • Graph a growth curve of historical and current resource usage and compare data to predict future patterns
  • Extrapolate data estimates for the next 6 to 12 months
  • Allocate a percentage of the budget for unanticipated growth

As cloud migration continues to take a prominent role within the technological landscape, the more organizations can learn about cloud integration, the better equipped they'll be in meeting ever-changing industry demands. Attending events like SaaStr and indulging in insightful conversations with experts serve as preeminent ways to properly assess emerging solutions and help facilitate growth within the fast-paced tech industry. Hope we'll see you there!



Chris Cheng, Manager of Business Development, Leaseweb USA

Chris Cheng is the Manager of Business Development at Leaseweb USA. In his role, Chris spearheads strategic and co-marketing partnerships. Chris also acts as an Enterprise Account Manager for Leaseweb USA, building and managing relationships with the company's top 10 accounts. Additionally, Chris uses his passion for technology outside of Leaseweb USA as the founder of Tech Talks,  a social Audio Broadcast Network that discusses trending topics within the industry.

Published Friday, September 09, 2022 7:32 AM by David Marshall
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