VMblog reached out to Nora Jones, CEO & Founder of Jeli.io, to learn more about the company, their one stop incident response tool, and their latest news around their free Slack bot. 

VMblog:  Narrative Builder, People View, and Cross-Incident Analysis are core pillars of the Jeli.io product - can you explain each briefly?

Nora Jones:

• Narrative Builder: Team members can tag, categorize, and comment on the incident timeline created by Jeli. Narrative Builder puts together the story about what went wrong and how it can be prevented from happening in the future, leveraging the knowledge possessed by key stakeholders across the organization involved with the incident. It can also highlight what went right, allowing users to recognize and replicate the practices that help reliably deliver services to customers.

• People View: Jeli's people view helps teams quickly understand and visualize who participated in various incidents across time. This data can then be leveraged to create better on-call rotations, proactively avoid employee burnout, and know who to pull into an incident based on prior experiences.

• Incident Analysis: Jeli's Incident Response Bot collects data from Slack, Jira, Zoom, PagerDuty and other sources to assemble a full start-to-finish timeline of an incident. The platform can then surface insights automatically, as well as allow team members to explore the incident in detail to find undiscovered patterns or problems.

VMblog:  Today you are also announcing a free Slack bot to help companies with incident response. Why did you do this and what benefits can users expect?

Jones:  We see basic incident response tooling as table stakes for every organization, and have committed to providing our Incident Response Bot for free through the Slack App Store.

There are many incident response tools on the market that require users to pay for them. This is driving those tools to have a lot of features during an incident that you don't need and can end up increasing your coordination costs, which in turn increases both the difficulty level of the incident and ultimately how long it can take to resolve it. We believe this drives the wrong incentives.

Our incident response product in Slack will always be free, so that you can focus on what you do best: responding. Let us take care of helping you: coordinate, broadcast, set status updates, and prepare for your incident review.

VMblog:  If there's one thing you want people to walk away from this interview remembering about Jeli.io - what is it and why?

Jones:  Jeli is a people-software, yet it's done through the lens of incidents. We help you to make sense of the relationships that occur in your organization, from human relations, to technical ones. These relationships are what keep your systems running and keep your business running. Incidents provide a unique lens into these relationships - we show you just how people and software collaborate, and also help you to understand how it can be better.  

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