Today, Snowplow has officially launched the Snowplow Behavioral Data Platform (BDP) on AWS Marketplace. Snowplow BDP is a first-party, privacy-compliant data creation platform that sits within an organization's cloud infrastructure. 

Snowplow and AWS have been collaborating for over a decade. Notably, in 2013, AWS invited Snowplow to partake in the pilot program of their data warehouse product, Amazon Redshift, making Snowplow the first analytics platform to test Redshift. Since then, Snowplow has continued to create rich granular behavioral data, supercharging customers and their data teams with the delivery of BI and AI-ready data directly to Redshift. 

Driven by customer demand, this latest collaboration makes it easy for AWS customers to access Snowplow BDP, living up to AWS Marketplace's promise to make it easy for customers to find, buy, deploy and manage software solutions.

"Behavioral data is rapidly becoming an invaluable asset that's at the core of understanding customers and business decision-making. We're very pleased to announce the expansion of our long-standing relationship with AWS, which will provide joint customers with easy access to Snowplow's industry-leading behavioral data platform," explained Snowplow's Vice President of Alliances and Business Development, Conor Doyle.

Since its company launch in 2012, Snowplow has grown rapidly, and currently works with a large number of organizations from a variety of industries across the globe, including finance, retail, media, food and beverage, travel and hospitality, lifestyle, real estate.