Today, Snowplow has
officially launched the Snowplow Behavioral Data Platform (BDP) on AWS
Marketplace. Snowplow BDP is a first-party, privacy-compliant data creation
platform that sits within an organization's cloud infrastructure.
Snowplow and AWS have been
collaborating for over a decade. Notably, in 2013, AWS invited Snowplow to
partake in the pilot program of their data warehouse product, Amazon Redshift,
making Snowplow the first analytics platform to test Redshift. Since then,
Snowplow has continued to create rich granular behavioral data, supercharging
customers and their data teams with the delivery of BI and AI-ready data
directly to Redshift.
Driven by customer demand,
this latest collaboration makes it easy for AWS customers to access Snowplow
BDP, living up to AWS Marketplace's promise to make it easy for customers to
find, buy, deploy and manage software solutions.
"Behavioral data is rapidly
becoming an invaluable asset that's at the core of understanding customers and
business decision-making. We're very pleased to announce the expansion of our
long-standing relationship with AWS, which will provide joint customers with
easy access to Snowplow's industry-leading behavioral data platform," explained
Snowplow's Vice President of Alliances and Business Development, Conor Doyle.
Since its company launch in 2012, Snowplow has grown
rapidly, and currently works with a large number of organizations from a
variety of industries across the globe, including finance, retail, media, food
and beverage, travel and hospitality, lifestyle, real estate.
Customers of Snowplow
include
Bizzabo,
Strava,
DPG
Media,
Gousto and
Autotrader.