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Netwatch 2023 Predictions: The Proactive Security Transformation

vmblog-predictions-2023 

Industry executives and experts share their predictions for 2023.  Read them in this 15th annual VMblog.com series exclusive.

The Proactive Security Transformation

By Justin Wilmas, President, Netwatch North America

It is well known that solutions and technologies utilized in the security industry will always be transforming and evolving. Locks and keys have evolved into access control, bag searches have become intelligent scanners, and security cameras have primarily replaced security personnel. However, video monitoring is at a crossroads. It's become clear that the time to switch from traditional reactive approaches to proactive measures is now.

Video monitoring was first introduced in the 1940s. Since then, surveillance cameras have solidified their place in the security industry as a great solution to discouraging and recording crime, and many remain as such to this day. However, after more than 70 years on the market, video surveillance companies have not been able to turn video monitoring into a solution capable of actively preventing crime before it happens.

The Problem with Video Monitoring

In the modern landscape, the biggest drawback of traditional video surveillance is that the average surveillance system records crime but does nothing to actively keep criminals away from protected areas. In most instances, when an intruder trips an alarm and alerts security personnel to their presence, the individual behind the cameras must end the current recording, scroll back through footage to the timestamp where the alert took place, determine what has happened, and finally, take appropriate action. Unfortunately, by the time this process has finished, the crime in question has already concluded, the damage has been done, and the perpetrator is already long gone - all because the current system was designed to make a record of crime instead of eliminating it.

For any organization, obtaining a record of crime is essential in collecting evidence for the authorities, but waiting for a crime to occur before taking action can have disastrous - and costly - consequences. When business owners are left picking up the pieces following a destructive crime at the hands of thieves and vandals, the cost of repairs and replacements for affected assets can be a significant setback for companies - especially for small businesses. In short, the primary concern surrounding video surveillance is that it currently acts as a passive solution rather than a proactive one that eliminates the issue before it can become a catastrophe.

Proactive Video Monitoring - The Next Step in Surveillance

To prevent crime, proactive video monitoring (PVM) utilizes an intelligent presence to monitor activity behind the cameras through a combination of a hands-on human presence and machine learning technology. Here's how it works: the intelligent monitoring software warns the trained specialist by quickly identifying instances of a crime caught on video and alerts the operator to verify. Suppose the specialist confirms unauthorized activity is taking place on protected property. In that case, they then deliver a live audio warning to inform the perpetrators that their actions are illegal and that they are being actively monitored. In most cases, this is enough, but the specialist will contact the authorities if necessary. These live warnings offer a deterrent that passive monitoring systems lack, as no criminal wants a witness to their actions.

In this industry, it's standard for the solutions relied on to change, evolve, and inevitably be replaced by the subsequent best solution introduced to the market. In the video monitoring sector, proactive video monitoring is the most innovative solution available today. The most critical feature that sets PVM apart from other solutions is the power to prevent crime before it happens. By doing this, customers, staff, and assets are better protected, and owners and stakeholders have peace of mind like never before.

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ABOUT THE AUTHOR

Justin-Wilmas 

Justin Wilmas has more than 15 years of experience solving security challenges for end users and channel partners in the most significant industry verticals. Throughout his career, he has consistently broken new ground in driving business growth for a number of industry leaders, while helping customers implement holistic enterprise security solutions that minimize risk, and achieve compliance and operational efficiencies. Currently President of Netwatch Systems, Justin continues to maintain his focus on creating a positive team environment as he has at companies including Quantum Secure, AMAG Technology and Pelco. 

Published Monday, October 31, 2022 7:31 AM by David Marshall
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