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Liquidware 2023 Predictions: The disposable workspace

vmblog-predictions-2023 

Industry executives and experts share their predictions for 2023.  Read them in this 15th annual VMblog.com series exclusive.

The disposable workspace

By Jason E. Smith, VP Alliances and Product Marketing, Liquidware

With Windows workspaces now more or less a commodity, I see 2023 being the year of the disposable workspace. What do I mean by that? Well, organizations have traditionally had a budgeted lifespan of a workspace - that is delivered to a PC, laptop, thin client or other hardware device - of five years. Since the pandemic we've seen that five years reduce to just one to two years. With the advent of DaaS and cloud desktops, I see 2023 heralding in the era of the disposable workspace.

With the recent acquisition of Citrix and the forthcoming acquisition of VMware customers believe innovation may well be hampered in those camps. Whether or not that's true, we see Microsoft AVD and Windows 365 increasingly stepping up and gaining ground - something that analysts are also seeing. In a recent Gartner market guide* they stated "Market attention has increasingly focused on Microsoft Azure-hosted DaaS solutions due to proximity with Microsoft 365 data and license requirements." Plus, "The other major vendors in the conversation (AWS, Citrix, VMware) have seen their mentions reduced since the launch of AVD," with social media conversation for Microsoft increasing from just under 22% in 2018 to over 64% in 2021. FRAME from Nutanix is also gaining attention as of late with certain customers of ours so it will be interesting to see it's continued momentum in the year ahead.

Being able to spin up a cloud-based workspace from any vendor in quick order is what will further perpetuate the disposable desktop. It also creates a less loyal approach to any one platform. If you can switch from platform to platform as easy as turning on one cloud or another, we'll continue to see a highly competitive market.  This is very much in contrast to the ‘perpetual' version of a Windows desktop of the past since new approaches provide much more agility and flexibility for IT departments and supports the disposable workspace scenario.

Having multiple platform options for cloud and on prem based desktops is a very good thing. Competition spurs innovation and also culls the less than innovative options by natural selection over time.  

Having a disposable desktop and more options when switching workspace platforms is not all rosy though, with it will come the increased challenge of ensuring a quality user experience. In this case what you don't know can and will hurt you and your users. It may be self-serving to say but it is true - before embarking on any digital transformation, you should baseline the experience of your users today so it can be continually contrasted and compared to their desktop of tomorrow. You also need to ensure users have immediate access to the apps they need and an agile help desk and remediation solution on standby. Of course, those challenges can be aptly solved with Liquidware's digital workspace management suite of solutions. We'll standby ready to help our customers succeed in the brave new world of disposable workspaces.

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ABOUT THE AUTHOR

Jason E. Smith, VP Alliances and Product Marketing, Liquidware

Jason Smith 

Jason E. Smith heads Product Marketing and the Alliances teams, strategically focusing on joint marketing strategies for the company's innovative solutions. Jason frequently speaks on digital workspace computing trends at such key events as Citrix Synergy, VMworld, Microsoft Ignite and IGEL Disrupt.

 

* Market Guide for Desktop as a Service - published 29 June 2021, ID G00744256

Published Friday, November 04, 2022 7:30 AM by David Marshall
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