Being a startup owner can be equal parts wonder, awe, excitement, anxiety, and stress. It feels like you're learning something new every day. Still, the idea that your new business can go under at any point due to a few questionable business decisions can be overwhelming. You always feel like you have questions, but you're unsure where to get your answers, and it's not easy to overcome.

For most people, startup management can be the most stressful part of the business management life cycle, and it's an understandable scenario. It is often the period where a business is at its most vulnerable, so the fear of doing something wrong can be almost paralysing.

The good news is you aren't alone, even if it might feel that way at first. While startup management can be stressful and overwhelming, there are various ways you can make your mark on the industry-with search engine optimisation being one of the most effective means of achieving startup success.

Why does SEO matter?

The simplest explanation is that SEO is one of the oldest and most effective means of marketing a business. These days, you have influencer marketing where you get the help of online personalities to market your company, but that's just another form of SEO, as it involves taking advantage of search engine algorithms. The bottom line is if it has something to do with search engines for brand exposure, it's SEO. The same thing can be said for anything that has to do with a link building agency, as the point is for a top-quality link building agency to help provide more ways to link to your company. It also uses the links of other sources with a high domain authority (DA).

The reason why SEO matters is because you will likely use it as one of the first steps of marketing your business, and you likely will not stop using it, as search engines will always be relevant on the internet.

How would a startup company take advantage of SEO?

The best way to take advantage of SEO is to go for it as early as you possibly can. The reason why SEO marketing is best done early is it tends to have a slow but steady start. It's different from print marketing, which adopts a spray-and-pray approach to marketing. With traditional marketing, you're hoping you can annoy people enough with large and obnoxious marketing to give your products and services a try.

With SEO, it's about slowly but surely getting your business out there, giving it more exposure on a wider stage. You can even go another approach and push for local SEO, which specialises in improving brand recognition and exposure in the results page of local searches. It's a surprisingly effective way of narrowing the competition while at the same time expanding your scope.

All you have to do is find a way for SEO to start snowballing into something much more significant by building a meaningful relationship with your audience.

Can we tackle SEO on a budget?

The fantastic thing about SEO is that it's practically meant for companies on a budget. After all, it's impossible for a startup to push for success if it spends all its money on marketing matters. Such is the reason why many SEO agencies have small business packages that are extremely affordable and easy to implement. Therefore, it's a good way to boost brand recognition without taking risks.

It's more than possible to tackle SEO on a budget, and even a tight budget can still have SEO as part of the marketing campaign list. It's certainly much more affordable than a print marketing campaign, as traditional marketing can go wrong in many different ways.

If you're interested in applying the best of what SEO can offer to a new business, the above tips offer crucial insight you can use for standout success.