VergeIO announced that veteran industry analyst George Crump is joining the team as the company's new Chief Marketing Officer, evangelizing VergeOS software as a better alternative to legacy hyperconverged infrastructure (HCI) and the public cloud.

For 14 years, Crump was the founder and lead analyst at Storage Switzerland, a premier independent IT research firm covering the storage, backup virtualization, and cloud markets. As a writer, speaker, and strategic thinker, he focuses on giving IT practical insight into the solutions to data center problems. He has over 30 years of experience in the IT industry, holding executive engineering, sales, and marketing positions. Before joining VergeIO, he was Chief Marketing Officer and then Chief Product Strategist at StorONE, an enterprise storage software provider.

Crump's appointment follows an expansion of VergeIO's sales and technology advancements that have generated strong results.

"There is no one in our industry with George's reputation and credibility when it comes to identifying the right products and technologies for organizations looking to improve IT operations and reduce total cost of ownership," said Yan Ness, VergeIO CEO. "The IT community has long valued George's experience, insight, and clarity. As our CMO, he can continue to help IT professionals address their most critical issues, like controlling cost, scaling to meet performance and capacity demands, and simplifying IT."

"VergeIO and its VergeOS software embody what I've been advocating for years: organizations must find ways to reduce the cost and complexity of virtualization, storage, and networking infrastructures," said Crump. "The root cause of the ever-increasing data center cost and complexity is today's solutions are too niche and don't address the scale problem. I believe VergeIO is the company that has broken through these challenges."