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Market Research from Camunda Confirms Process Orchestration as Solution to Overcome Automation Challenges

More than nine in 10 IT leaders have invested in process automation over the past year, according to the State of Process Orchestration Report 2023. The independent study, conducted by Regina Corso Consulting and published today by Camunda, revealed that as companies advance their automation initiatives, new challenges emerge. Companies wrestling with complex business processes and related challenges are looking to process orchestration solutions to overcome blockers, according to 92% of survey respondents.

"As automation accelerates digital transformation journeys, so do new demands from customers," said Jakob Freund, chief executive officer at Camunda. "This year's State of Process Orchestration Report reveals how increased automation creates more challenges for organizations, especially with integration issues and siloed work. It's clear that end-to-end orchestration is critical to streamline processes across people, systems, and devices."

The majority of survey respondents shared that while automation was once easy to maintain when leveraged for small, siloed tasks, now there must be a better way to ensure cohesion and continuity between all automated tasks - regardless of who or what is owning these processes. 

  • Overall, 72% agree that real-world, business-critical processes are complex to maintain. 
  • 69% say as more tasks become automated, it's harder to visualize end-to-end processes. 
  • More than nine in 10 believe a well-defined workflow that offers connectivity across people, systems, and devices would help eliminate complexities. 
  • 92% want tools to orchestrate and coordinate tasks across diverse process endpoints. 

To address business pressures and meet the evolving nature of process automation, process orchestration allows organizations to coordinate various moving endpoints that work with people, systems, and devices, achieving complete end-to-end process automation.

Obstacles to process orchestration include: 

  • disconnect between IT and business leaders (74%)
  • maintaining an outdated approach to process automation (64%)
  • having to integrate multiple systems (44%)
  • long-running processes (35%)
  • lack of skilled labor (34%)
  • fear of change (28%), and
  • lack of visibility into business practices (28%) 

While the trend line in automation adoption continues to point up, it's clear that organizations understand they need to do a much better job managing all the automation weaving into their business processes. While automation is the tactic used to get things done, process orchestration is the strategy that governs its coordinated and efficient execution. IT leaders drove this point home when 86% responded that they feel they need to have better tools to manage how their processes all intersect. Moving forward, 91% of respondents say their organization plans to increase investment in process automation over the next 24 months, compared with 88% when asked the same question the previous year.

Additional Resources 

For more information or to download the report, visit

Published Wednesday, January 11, 2023 1:45 PM by David Marshall
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