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Axway 2023 Predictions: In 2023, digital transformation is... transforming


Industry executives and experts share their predictions for 2023.  Read them in this 15th annual series exclusive.

In 2023, digital transformation is... transforming

By Brian Otten, Axway

Over this last year, I have seen an encouraging shift in thinking about technology that I hope will continue to gain steam in 2023: technology leaders are making stronger attempts to harmonize business and IT - they're understanding that technology is useful to the degree that it fulfills business goals.

It may seem like an obvious principle, and yet in much of my work advising organizations on implementing an API program, this message can get lost in the details of the tech. Whether it is stronger process and communication among development teams, finally treating digital assets as products, or rethinking cloud migration with an eye to optimization, I predict that 2023 will bring a more refined view of digital transformation that helps enterprises reach their goals.

We've got DevOps - give us platform engineering

Organizations have been able to make huge strides towards the goals of DevOps and the ability for technical engineering teams to deploy and run their applications end-to-end truly.

Sometimes, though, this has been the result of single, more advanced teams forging ahead and cobbling together their DevOps tooling and practices within a CI-CD pipeline approach to speed up life cycles and introduce automation of delivery.

The evidence of this is a recent Humanitec study that investigated trends in DevOps adoption and found that 52.9% of companies have dedicated DevOps teams - but that development teams are still entirely reliant on these teams, increasing the risk of bottlenecks and slowing adoption of DevOps.

I predict that 2023 will be the year when Platform Engineering brings self-serve DevOps to the masses through internal developer platforms that bridge developers and unblock operations obstacles. Platform Engineering will also make it easier to measure the delivery and quality gains that are quite difficult to measure when shadow operations or disjointed DevOps efforts are all you have.

API products finally launching on marketplaces

Digital marketplaces will shift the focus on the consumption of digital assets rather than provision and integration objectives - this is a shift from a technology strategy to a business one.

The shift to product thinking and culture is finally happening, reflected in team organization and change management. Adopting a product-centric application delivery model will make it easier to adopt digital marketplaces and enable raw integration assets to be packaged as valuable business capabilities.

Organizations have latent value whose potential currently can't be leveraged because capabilities have been baked into application features and logic that can't be reused.

With digital marketplaces, web APIs can serve as the front door to composable digital products and services with the possibility of consistent subscription experiences.

Those organizations currently struggling with their strategy for commercialization or monetization of digital products and services will embrace digital marketplaces to help bundle and fairly price them while opening them up to new audiences and new customer acquisition and revenue opportunities.

Digital transformation spawns digital twin

More was needed for customers to take existing business processes and make them digital (lift and shift), especially when it comes to opening up a company's digital platform and targeting new ecosystems and partners.

Digital Twin offers a way to make digital transformation real as a virtual representation of real-world systems or products, especially when there's pressure for more real-time synchronization to get business insights and results.

IoT has been driving Digital Twin initiatives in optimizing product design and streamlining business processes, which is sorely needed in supply chain management.

Platform connectivity will be critical for adopting digital twin initiatives in 2023. Although Digital Twin initiatives have been in place for some time, I think that in 2023 this will go beyond IoT and interfaces with the world of APIs for composable digital twin product realizations and event-based architectures, to ensure that digital twins can be synchronized effectively with their real-world counterparts with the large volumes and often disparate data sources required.

Cloud migration turns to cloud optimization

Just like "digital transformation" has turned to multi-experience, cloud migration will be turning towards strategies for cloud optimization.

Organizations have, in some cases, woken up to exploding costs in the cloud - partly to do with the tech-led tunnel vision that moving to the cloud is a technical migration exercise.

Cloud optimization will move from a pure focus of eliminating cloud resource waste to determining the most efficient way to optimize and allocate cloud resources, especially across distributed hybrid or multi-cloud use cases. It will start to focus on issues of technical sovereignty and avoiding lock-in to a single cloud provider, which will go hand-in-hand with building cloud ecosystems and measuring optimization by the company's flexibility in building ecosystems in the cloud.



Brian Otten, Axway Catalyst


Brian Otten is an experienced leader and technologist with more than 25 years' experience as an innovative strategist for APIs and microservices to support digital transformation, IT modernization and continued growth for large enterprises. He also loves running crazy distances out on the open trails.

Published Friday, January 13, 2023 7:31 AM by David Marshall
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