Industry executives and experts share their predictions for 2023. Read them in this 15th annual VMblog.com series exclusive.
Unifying Communications to Support Stronger Security
By Tom Reilly, President, Commend Americas
Rapid,
reliable communication is essential in today's ever-evolving business
environment. Leaders face a host of complex and time-sensitive
situations that often require fast communication strategies while
securing the delivery of valuable business data. But many enterprises
lack the tools necessary for quick and secure communication.
As
organizations worldwide embrace digital transformation and the amount
of information captured increases, the demand for improved security and
communication solutions has escalated. With these two facts at hand,
unified communication systems pose an excellent opportunity to merge
functions between disparate systems and funnel communication more
efficiently.
In
simple terms, unified communication outlines an integrated way of
sending and receiving messages in a straightforward, two-way manner.
Integrated and unified communications ensure consistent, efficient
communication across an organization and eliminate communication silos.
Overall, this approach empowers stakeholders to achieve positive
business and security outcomes.
A
strategy incorporating unified communication devices and platforms
helps businesses oversee security incidents and direct the full spectrum
of safety resources. Using devices and systems, such as video, access
control, communications infrastructure, and intercoms, empowers users to
collect valuable data that lead to insight and protection. Traditional
communications efforts rely primarily on call and radio updates, and
visibility can be limited when stakeholders need it the most.
So
what are some of the main differences between unified communications
and the systems of yesterday? Let's take a look at the benefits that
will drive interest in these infrastructures in the coming year:
Integrated Solutions
Traditional
communication systems worked independently from other devices. The
front door rang the front desk, and the blue light phone pinged the
security desk. The public address was a one-way announcement from the
supervisor's desk to the rest of the building. Quite clearly, these
systems were siloed and inherently limited in scope. The sheer demand
for more data and valuable insight to support more robust security
protocols has made this structure a thing of the past. By eliminating
communications silos, a unified communications system leverages all
available audio and visual communications technology to give the most
efficient and intelligible information possible.
The Connected World
Connected
devices at the edge offer significant value beyond their original
design. With audio and video analytics, unified communications systems
can support event detection, heat mapping, and situational awareness.
This additional layer extends the value and life of the system and
enables users to drive new levels of intelligence gathering across their
infrastructure.
Scalability
No system is designed in a vacuum. Organizational structure, the environment, and technologies change over time. A communications system must offer the flexibility of backward compatibility and support continuous firmware updates to bring it current with the
latest IT security and networking standards. Unified communications
solutions are designed to be flexible and scalable, to change and grow
as your business evolves. This fact ensures the long-term value the
investment will deliver to an organization.
Unified
communications represent an opportunity. In the coming year, we'll see
more and more enterprises embrace the concept of unified communication
to take the next step in their ongoing digital transformation efforts.
Safety and security will always be a priority, but operational
effectiveness and efficiency have become just as essential in today's
complex organizational structure and that is where a modern
communications solution can elevate your program. Regardless of what you
plan for, technology plays a critical role in preparation and response.
Unified communication solutions can deliver valuable insight to help
protect people, buildings, and assets across the globe.
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ABOUT THE AUTHOR
As the President of Commend Americas, Tom leads a team focused in reinventing the use of unified communications solutions for safety, security, and operational efficiencies. Tom is a seasoned executive leader with more than 14 years of business development, operational strategy, and sales expertise. Prior to Commend, Tom spent 10 years at Ernst & Young in increasingly senior strategy and management positions, providing insights and direction on modern technology and business transformations to help global organizations achieve sustained business results and ongoing innovation. He holds a Bachelor of Science in Management from Binghamton University.