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Cribl 2023 Predictions: Security, Observability, and Antitrust

vmblog-predictions-2023 

Industry executives and experts share their predictions for 2023.  Read them in this 15th annual VMblog.com series exclusive.

Security, Observability, and Antitrust

By Members of the Cribl Team

Enterprises face a gauntlet of challenges in 2023. The threat of a recession looms, staffing shortages and supply chain challenges persist, and eager security attackers are preying on businesses when they're most vulnerable. Fortunately, there are steps enterprises can take to manage these risks and gain control over their most crucial assets.

Read on for three predictions from leaders at Cribl to help IT and security leaders adapt their businesses and staffing to counter the challenges ahead.

Data breaches within managed service providers will shift risk unpredictably for MSP customers

From Jackie McGuire, Senior Market Strategy Manager, Cribl

Exacerbated by the pandemic and Great Resignation, the security industry is short more than 3 million people (and growing). This has forced many small and mid-sized enterprises to bring in outside help, which is why we've seen an uptick in the managed service provider (MSP) market - from Comcast's purchase of Masergy, to Google's Mandiant acquisition and Microsoft Security Experts.

Companies are realizing that the true risk-adjusted cost of managing an internal security operations center (SOC) is both unsustainable and unaffordable. Transferring this risk to an MSP is alluring - but it comes with a set of third-party risks and complications. For example, if a customer is breached through the network of an MSP they hired to manage their security, who pays the cost of that breach?

The dramatic increase in third, fourth, fifth, etc. party risk introduced by reliance on software vendors and service providers will necessitate new legislation and regulation, as well as new third-party security frameworks. But most importantly, companies must gain tighter visibility and control of their data (and their own customer's data, where applicable) at every source and destination, with every vendor and service provider. The ability to shut off data flowing to a compromised third party will become critical to security operations, and hopefully a regulatory requirement for any business handling sensitive data.

Companies adopting an observability data strategy will save 30% more on their cloud costs than competitors

From Nick Heudecker, Senior Director of Market Strategy & Competitive Intelligence, Cribl

As cloud migrations increased during the pandemic, runway cloud spending was a consistent theme for CIOs and CFOs in 2022. Restoring control over cloud expenses is a key priority heading into 2023.

The problem with public cloud expenses is summed up by the phrase, "It's better to ask for forgiveness than permission." With unlimited resources a click away, IT and developers are never asking for permission, leaving the CIO to beg for forgiveness. The traditional checks and balances of on-premises expenditure - between engineering, finance, and procurement - are easily bypassed in public clouds, creating a lack of visibility into what resources are allocated and used until the bill is due.

Restoring visibility requires ingesting a diverse set of data from across cloud providers. But with a variety of standards, delivery timeframes, and granularity, it's been challenging to build a comprehensive approach to cost visibility.

An observability data strategy will help enterprises with this in 2023 and beyond. An observability data strategy offers the visibility that will enable organizations to accelerate their FinOps maturity from offline batch reporting to event-driven insights, and ensure greater control over cloud spend. And you'll be asking for forgiveness much less often.

Antitrust investigations will materially impact large public cloud companies in 2023 and 2024

From Ed Bailey, Senior Technical Evangelist, Cribl

Large public cloud providers have been flooding the news with announcements about new products, from data warehouses and database tools to advanced security platforms like SIEM. While the burgeoning cloud ecosystem has been viewed as a net positive, serious antitrust concerns are mounting as major public cloud providers host the IT infrastructure for many, if not most, of their competitors.

As cloud spend slows in 2023, it's possible we'll see large public providers engage in anticompetitive behavior in a variety of ways to open new streams of revenue and support growth in a down market. For example, a provider may offer lower pricing for its own competing services if customers sign long-term contracts, or raise the cost for competitors to egress data to its customers to make it more expensive to do business. 

DOJ antitrust investigations will bring needed attention to how cloud providers lock customers in and compete with them at the same time. Customers who are already in a major cloud will have to weigh their options: Do they keep adopting the public cloud or look for a middle ground? For companies that have not yet moved to cloud, do they change strategy and stay on prem or seek a middle ground?

In 2023, current and future cloud customers will likely seek a middle ground that will leverage the best parts of cloud while mitigating the risks of public cloud provider lock-in. Enterprises will look at other IT platform options like Equinix and QTS to promote independence; they'll tie their on-prem data centers to the public cloud network fabric to deploy elements of their IT stack to the right capability while retaining strategic independence. This may also help improve cash management in the process by taking advantage of capital expenditure dollars and lower operating expenditure utilization.

Published Wednesday, January 25, 2023 7:37 AM by David Marshall
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