Virtualization Technology News and Information
Granulate 2023 Predictions: Uncertain economic conditions will drive companies toward optimization and automation


Industry executives and experts share their predictions for 2023.  Read them in this 15th annual series exclusive.

Uncertain economic conditions will drive companies toward optimization and automation

By Asaf Ezra, Co-Founder & CEO, Granulate

Last year was a turbulent one for the economy, and that uncertainty will carry over to 2023. Organizations continue to find themselves faced with having to make difficult budget cuts in order to maintain steady growth in their bottom line. As a result, I expect to see more organizations respond by turning to optimization and automation.

Organizations will look to automation to avoid further budget cuts and layoffs

Though inflation in select markets is starting to level out, companies are still bracing for a potential recession in 2023 with central banks expected to further raise interest rates early this year. In addition to a possible recession, organizations will have to deal with the increasingly difficult challenge of hitting their sales targets.

With shrinking budgets and reduced staff, companies will be looking to make cuts in the right places in 2023. This is where cloud optimization and automation come into play. Optimization solutions make it possible for businesses to avoid the hard decisions when it comes to cuts. Furthermore, automation will help with workload orchestration and capacity management, saving on high IT costs, which can in turn help avoid painful layoffs.

Today's cloud cost reduction market is noisy, with many tools being offered to solve the problem of high expenses. Companies will seek out the solutions that can most efficiently reduce computing costs through continuous performance improvements, and that can do so on quick timelines for the best time-to-value - in weeks, not months. Finally, automation will help companies accomplish these goals more easily, minimizing the strain on their workforces from manual tasks.




Asaf Ezra is the co-founder and CEO of Granulate, a company providing autonomous, continuous workload optimization solutions. Asaf is a Talpiot program alum and continued his IDF service as a commander in Israel's elite 8200 intelligence unit. He previously held positions as R&D Team Leader and Project Manager where he led 30+ researchers, engineers and analysts in large-scale projects.

Published Thursday, January 26, 2023 7:33 AM by David Marshall
There are no comments for this post.
To post a comment, you must be a registered user. Registration is free and easy! Sign up now!
<January 2023>