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Mobiquity 2023 Predictions: 4 ways AI's evolving in 2023 - Can your company keep up?


Industry executives and experts share their predictions for 2023.  Read them in this 15th annual series exclusive.

4 ways AI's evolving in 2023 - Can your company keep up?

By Sreekanth Singaraju, Senior Vice President of AI and Cloud Solutions, Mobiquity

Artificial intelligence is achieving sci-fi movie level capabilities. Whether it's robot arms performing automated skills with growing specificity, popular text-to-art generators online, or complete reimaginations of chess gameplay, AI is increasingly embedded into everyday life.

It's clear that for businesses to stay competitive, they need to keep up with this unprecedented and ongoing expansion of AI. But with so many potential applications available, it can be hard to know where to start.

My recommendation: To know how to apply AI effectively in your business, you first need to understand how the technology is set to evolve. Once you know where challenges and opportunities are likely to arise, you can plan how to respond - and set your company up for success in 2023 and beyond.

4 predictions for the future of AI

While not every business is seeking out revolutionary developments in AI, every industry leader will have to incorporate AI in their business models to stay dominant in their fields. Here's what they'll have top of mind for next year.

1.   GAN has proven impressive ability throughout 2022. Now it's time to level up. Until recently, if you wanted to conceive a unique picture - say, of the founding fathers playing poker - you'd have to commission a cartoonist to create it. But with the generative adversarial network (GAN), you're able to create those images in minutes, with minimal computing power. This software can take a piece of text, interpret it, filter through millions of pre-existing images, then come up with something entirely new that's representative of the original text. All in seconds. 

So if that's what GAN can do with trivial amounts of power, it's remarkable to think of what it could make next, with substantive computing force into it. Innovation will center around creating things that have never existed before, challenging not just creativity and art, but revolutionizing how the world is known at all - one example: AI's increasingly being used to generate new math proofs, potentially reconfiguring how parts of the hard sciences are understood entirely.

With the global AI market expected to rapidly grown over the next decade, there's a sure amount of funding and confidence behind it.

2.   For most companies, AI's biggest value add will be behind the scenes. While flashy AI applications like GAN might grab headlines today, in the coming years, AI's influence will be increasingly less overt as it's embedded into more day-to-day business functions. In software engineering, for example, AI-driven assistive technologies will help developers write code faster and test more efficiently. 

And it won't just be in tech circles either. AI's impact in every industry will grow to the point where it doesn't feel so new anymore. However, organizations will still need to drive internal discussions around how to apply AI to draw upon its maximum potential.

3.   AI is making progress toward total automation. AI's current successes mostly focus on its ability to identify. For example, a computer vision algorithm can determine if a cat's in a picture as opposed to a human, and if it's a human, an AI-driven sentiment analysis tool can start to identify mood and personality. With the right information and context, an AI system can successfully identify patterns and provide solutions in response. 

But AI often falls short when it's used to solve human-centric problems, like resolving human errors through a chatbot or moderating content on social media. In fact, it can actually make these processes even worse. AI technologies are designed to optimize workflows, not stall them and 2023 will see an increased focus on refining AI's ability to automate processes effectively. While we won't likely achieve the ultimate goal of total automation next year, we will start to see tangible progress on various components and improved automation capabilities, including greater computing power, more effective data pools and better organizational systems to work from.

4.   For most organizations, a lack of data organization often holds AI's capabilities back. With so much riding on businesses' abilities to leverage AI, it's important organizations organize the data informing AI models and algorithms well. But legacy operations often don't streamline the data they collect effectively, meaning that data may be kept in a variety of locations and formats, under various keywords and labels. Disorganization like this makes integration with AI harder, as AI has to sift through more information to collect what it needs. And when newer competitors are starting from the ground up with data organized from the get-go intuitively to be compatible with AI, older operations fall behind. 

Eighty-seven percent of organizations back AI to give them an advantage over rivals, but it's difficult to actualize this advantage without a solid foundation. The companies grounding their AI systems in effectively aggregated and collated data in 2023 will be the ones leading their industries in AI innovation.

Following through in 2023

Industry leaders are taking advantage of the major strides AI has made in the last year, but decision-makers recognize there's more to it than just having the technology in place. There are greater opportunities for AI and ML growth for 2023 - but it comes down to whether or not organizations are able to overcome the barriers in their way.




Sree Singaraju is the Senior Vice President of AI and Cloud Solutions at Mobiquity. In his experience, the cloud is the key enablement ingredient for any digital solution: mobile, voice, web, chat, AI/ML. Blending his experience leading transformations at organizations like Johnson & Johnson, Dun & Bradstreet, Merrill Lynch, and State Street Bank, with his expertise in cloud and artificial intelligence, Sree spends his time helping companies transform their goals into reality.

Published Tuesday, January 31, 2023 7:34 AM by David Marshall
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