Designing an
app is tough, and encouraging users to download your app can be even tougher.
Developers use a range of different techniques to do so. Some opt to buy
app installs, while
others focus on aggressive marketing campaigns. As long as the app gets
downloaded, that's all that matters.
Or is it?
What if we told you that getting users to download your app is only half the
battle? It's true. The real challenge is keeping users engaged and ensuring
they continue to use your app well into the future. Check out these three tips
for turning a user into an active user.
What is an Active User?
An active
user is one that makes regular use of an app. Different companies will have
different definitions of what constitutes ‘active', with some defining it as
several uses over the course of a month, while others are looking for daily
engagement.
The function
and design of your particular app will determine what is meant when talking
about an active user. However, the fundamental meaning remains the same: an
active user is one that makes regular use of your app.
Studies have indicated that users delete apps less than six days
after downloading them, on average. This demonstrates just how tough it is to
retain users and keep them engaged. So, how can you ensure your app does not
get deleted and establish it as an indispensable tool for its user's life?
Let's find out.
Constant Improvement
The app
industry is fiercely competitive. New apps are appearing all the time, each
offering either something new or something better than a rival. This means that
an app similar to yours could well appear and start taking away your users.
To prevent
this from happening, you must constantly improve and upgrade your app to ensure
it is the best in its field. App development is an ongoing process. It's never
a case of finishing your app and then washing your hands off it. You should
always be working to make your app better if you want to turn users into active
users.
New Content
They say
content is king when it comes to the online world. Users have come to expect
access to fresh, high-quality content on a regular basis, and if you do not
provide it they are sure to find it elsewhere. The type of content you put out
will depend on what your app does. An obvious example is an entertainment app.
It should constantly provide users with new content, such as videos and music,
to keep them engaged. For more functional apps, such as financial apps, content
could come in the form of a new feature to augment a particular function.
Gamification
Gamification
is the process of incorporating elements you'd find in a video game into systems and functions. This can be a fantastic way to engage and
keep users active. It will make using your app fun and keep them coming back
for more.
Use these
three tips to turn regular users into active users.