Ready for VeeamOn 2023 Expand? Will you be in attendance? Make sure to visit with Object First.
VeeamON
2023, the community event for data recovery experts, is taking place
both physically in Miami, Florida as well as digitally as an online
event. The event kicks off May 22 - 25, 2023 at the Fontainebleau Miami
Beach.
Get
started by reading this exclusive pre-show interview between VMblog and Tony Liau, VP of Product
Marketing at Object First, delivering simple, powerful, and affordable backup storage for Veeam customers.
VMblog:
Can you give VMblog readers a quick overview of the company?
Tony Liau: Founded by the original co-founders of
Veeam-Ratmir Timashev and Andrei Baronov-Object First is building the best
storage for Veeam. We achieve this by delivering a solution that is secure,
simple, and powerful. Our vision is that nobody will have to pay a data ransom
ever again.
VMblog: What will VeeamON attendees be
most interested to know about your company/technology? Why will they want
to add you to their MUST SEE list at the show?
Liau: 17 years ago, Ratmir and Andrei had a
vision for creating the best backup for VMware. They completely disrupted the
backup and recovery market with Veeam, which now has over $1B in revenue and
400,000+ customers. Now, Ratmir and Andrei are out to disrupt the storage
market by creating the best storage for Veeam. VeeamON attendees will want to
come see how Ratmir and Andrei's vision is coming to life.
VMblog: Diving into your company's
technology a bit more, can you give readers a few examples of how your
offerings are unique? What are your differentiators?
Liau: Ransomware-proof and immutable
out-of-the-box, Ootbi by Object First delivers secure, simple, and powerful
backup storage for Veeam users. Our three key differentiators:
- Secure
- zero access to root prevents malicious data encryption.
- Simple
- 15 minutes from box to backup to a fully secured environment.
- Powerful
- 4.0GB/s ingest speed supercharges backup and recovery.
VMblog: What does your partnership with
Veeam look like? How does your product fit within the Veeam ecosystem?
Liau: Object First is a Veeam Alliance Program
partner with Veeam Ready status. Object First has gone through strict
qualification processes to meet functional and performance standards, so
customers can be assured that our solution is fully integrated and compatible
with Veeam Backup & Replication.
When it comes to
how Object First fits in the Veeam ecosystem, we see the data world as two
distinct technology layers: the data management layer (backup, recovery, and
data orchestration) and the storage layer, where the data will live
perpetually. Veeam is arguably the best data management platform, but
because Veeam is software-defined and software only, Veeam has always relied on
its storage partners to deliver the hardware storage layer. As a result, Veeam
has the largest ecosystem of storage partners and remains the best data management
solution. What Object First has created, is the best storage platform to
compliment Veeam's data management platform.
VMblog: Can you give us a sneak peek as to
what you will be showing off at your booth this year?
Liau: We'll be showcasing the best storage for
Veeam - Ootbi by Object First. A ransomware-proof and immutable out-of-the-box
purpose-built backup storage appliance that is secure, simple, and powerful.
VMblog: What are some of the big
challenges that you believe VeeamON attendees are facing in 2023? And how
does your company help solve them?
Liau: We know ransomware is not only
inevitable, it's incredibly expensive. Prevention and detection are important,
but when (not if) you get hit with ransomware, your best bet, and your last
line of defense is restore from backup. And because backups are now the primary
target for ransomware, you need to make sure you implement a resilient data
protection strategy, which means you need at least one immutable copy of data.
To accomplish that, you either need to go through the hassle of building and
maintaining a hardened Linux repository, or you can deploy a turnkey solution
like Ootbi by Object First-which is immutable out-of-the-box, super secure with
zero root access, so simple it is box to backup in 15 minutes, and provides all
the performance you need to meet your backup and recovery requirements.
VMblog: If you were giving the keynote
presentation at VeeamON 2023, what would your topic be about?
Liau: How to build resilient data protection.
What that really means, and why immutability is critical for ransomware
defense.
VMblog: Aside from the technology,
anything noteworthy you'd like the attendees to take notice of?
Liau: Our theme is "Never Be Game Over." We'll
have a full arcade cabinet inside our booth running the classic Space Invaders
and showing how Ootbi can protect users from the threat of ransomware. The
person with the highest score will win our grand prize - a Steam Deck!
On top of that,
LEGO lovers need to come by for a chance to score some cool sets.
We're also
throwing a big party on Tuesday - Ratmir's Legendary Vodka Happy Hour. VeeamON
attendees should stop by our booth to see how to score tickets to this
must-attend occasion.
VMblog: Attendees are ready to once again
throw some amazing tchotchke into their swag bags. Are you giving away
anything special at this event?
Liau: Aside from debuting our super cool
"Never Be Game Over" shirts and socks, VeeamON attendees can stop by our booth
for some Ootbi polarized sunglasses which are perfect for Miami Beach!
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