Ready for VeeamOn 2023 Expand? Will you be in attendance? Make sure to visit with Backblaze.
VeeamON 2023, the community event for data recovery experts, is taking place both physically in Miami, Florida as well as digitally as an online event. The event kicks off May 22 - 25, 2023 at the Fontainebleau Miami Beach.
Get
started by reading this exclusive pre-show interview between VMblog and Elton Carneiro, Director
of Partnerships at Backblaze.
VMblog:
Can you give VMblog readers a quick overview of the company?
Elton Carneiro:
Data is the digital world's most precious resource, yet leading
on-premises and cloud solutions often make storing and using data complicated,
conflicted, and costly.
That's where Backblaze comes in. Backblaze is astonishingly easy
cloud storage at ⅕ the cost of other leading providers like Amazon S3 and
Microsoft Azure-all with the enterprise-grade security, availability, and
performance you'd expect for backup, active archive, or applications. It's hot
storage at cold storage prices. Astonishingly easy.
VMblog: What will VeeamON attendees be most interested
to know about your company/technology?
Why will they want to add you to their MUST SEE list at the show?
Carneiro:
Attendees "must" come to our booth because we provide the
easiest approach to modern data protection in the cloud, and we do it at a
fraction of the price of other vendors. The easy and affordable combination has
delivered value for our customers beyond anything they expected.
Beyond offering customers the ability to implement a 3-2-1-1-0
backup strategy, this year at VeeamOn, we will be unleashing a new offering
with one of our partners to offer DRaaS at a far more affordable price. Instant
Business Recovery is a solution that allows small to medium size enterprises
get business continuity with ease and without breaking the bank.
Our team of Veeam and Backblaze experts will be on site and in
the virtual event to discuss various customer use cases and how we can solve
the problems they face. We also have very cool swag-which, let's face it,
sometimes can be a bigger motivator. Whatever reason attendees find to visit
us, they'll leave feeling good about the opportunity to protect their data and
their budget in one move.
VMblog: Diving into your company's technology a bit
more, can you give readers a few examples of how your offerings are
unique? What are your differentiators?
Carneiro:
Backblaze B2 Cloud Storage is differentiated by its ease of use,
affordability, and our trusted track record. In addition, Backblaze B2 does not
have any hidden fees. Plus, our exclusive Instant Business Recovery solution
fully supports business needs for cyber resiliency.
Seamless Integration:
- Get
started in minutes. Make Backblaze B2 your cloud storage target to back up
and/or archive your Veeam data to a secure, off-site, geographically distanced
location.
Affordable:
- Backblaze
is 1/5th the price of legacy cloud storage solutions the price of other cloud
storage solutions.
Importantly:
- We
have NO minimum retention fees (aka delete penalties) and we do not charge for
Object Lock which enables immutability
Just Launched:
- Backblaze
B2 Reserve Cloud Storage to align with Veeam customer preferences.
- Exclusive
to the channel, a capacity-based model, offering customers 1, 2, or 3 year SKUs
starting at 20TB.
- Also comes with complimentary
Tera (premium) level support, no egress fees, and included data migration
support.
Secure:
- Immutability
with Object Lock provides incredible ransomware protection. With Object Lock,
your data cannot be deleted, encrypted, or modified. Configure access with
governance and compliance settings.
- 2FA,
server-side encryption, and SOC 2- type 2 certified
- SOC-2 compliant data centers in
the U.S. and EU.
Trusted:
- All
data readily available, backed by SLA.
- Backblaze has an over 15 year
track record and currently manages nearly 3 exabytes of data storage for more
than 500,000 customers in over 175 countries.
Instant Business Recovery:
- Offers
fully-managed, on-demand DRaaS including bare metal servers and compute
resources to support RTO needs.
VMblog:
What does your partnership with Veeam look like? How does your product fit within the Veeam
ecosystem?
Carneiro: Veeam is a strategic alliance partner for
Backblaze. We have been partners for a number of years and align directly with
their commitment to ease-of-use and their mission to help the Veeam customer
base modernize their data protection strategy. As a Veeam Ready-Object with
Immutability certified partner, customers can send their backups to Backblaze
B2 as their primary repository (using the direct-to-object feature) or as their
secondary repository in the Capacity Tier of the Scale-out Backup Repository.
Importantly, Backblaze B2 also supports the Object Lock feature,
which Veeam takes advantage of to make customers' backups immutable and
therefore protected from ransomware.
VMblog:
Can you give us a sneak peek as to what you will be showing off at your
booth this year?
Carneiro: We've got a lot of fun lined up, but here are
three things attendees should not miss:
- This
year, hot off the press, is our solution that we are building with Continuity
Centers who are a Veeam VCSP and long time Backblaze customer, which allows
companies to implement a DR plan that meets their business needs and is more
affordable than the standard offerings. We will be highlighting this in our
Breakout Session on Tuesday at 1:30pm called "Build a DRaaS offering at No
Extra Cost."
- Our
Miami Beach Pub Crawl with phoenixNap, which starts on Tuesday evening at 6pm
and runs through 3 locations to be announced the day before the event. Once you
register online, you can pick up your wristbands at the Backblaze Booth.
- And, don't forget to stop by the
booth to see demos of what Backblaze can do, grab some Blazing Hot SWAG, and
sign up for our raffle giveaway. We are giving away the BlazePod Pro Trainer in
our booth. Stop by the booth to test it out, challenge me or another Backblaze
employee to a contest of focus, reaction time or speed.
VMblog:
What are some of the big challenges that you believe VeeamON attendees
are facing in 2023? And how does your
company help solve them?
Carneiro:
It's no longer a matter of if, but when, a security incident will
threaten business operations. And with the ever-present threat of ransomware,
it's important that businesses think beyond backups to how to make their
company more cyber resilient overall.
This means considering what to do during a security incident,
including how they might need to restore infrastructure in the case of an
on-premises disaster that wipes out both servers and access to Veeam, as well
as how they will quickly restore their backups from cloud storage. Backblaze B2
not only helps customers protect their data (with Object Lock and other
enterprise-grade security features), but it also provides the most readily
accessible storage so customers can restore immediately with no cold delays.
With always-hot storage there's no worry of glacial retrieval
items, and there are no egress fees for recovering your data with B2 Reserve.
Last, Continuity Center's Instant Business Recovery - which is built on
Backblaze and Veeam - offers fully-managed, on-demand Disaster Recovery as a
Service (DRaaS) with affordable Silver and Platinum packages that are a
fraction of the cost of traditional DRaaS services. With Instant Business
Recovery, you can spin up bare metal servers and Veeam in the cloud to begin
instantly recovering your data. Also, 24/7 DR support from our partner,
Continuity Centers, ensures you can respond to the incident quickly and
effectively, to support business continuity even during a data disaster.
VMblog:
If you were giving the keynote presentation at VeeamON 2023, what would
your topic be about?
Carneiro:
We're obviously cloud evangelists, so if we were offering a keynote it
would underscore the value of incorporating the cloud into your business right
now. It's easy to get stuck in all the old arguments about on-prem versus the
cloud, but new benefits to a hybrid or full cloud approach appear almost daily:
Immutable backups (beyond being a great line of defense) can decrease your
cyber insurance bill. You never have to worry about supply chains - that, and
so many other hardware headaches are ours to worry about. Finance teams
increasingly seek an OpEx approach and you can unlock a big piece of your
balance sheet in that regard. It would be a long keynote - but we'll leave it
there for a taste of what we'd have to say.
VMblog: What is it about VeeamON that makes you want
to sponsor?
Carneiro:
VeeamON is a fantastic event to showcase our long partnership with Veeam
and how it enables us to help Veeam customers to protect, lock, and recover
their data in the cloud. Our partnership is as organic as it is strategic in
that we're naturally aligned around ease of use and data protection
modernization, so it's a no-brainer for us to sponsor an event that brings
together our community of data protection advocates with customers and resellers
we can help.
VMblog:
Is your company involved with any breakout sessions at the show? If so, can you tell us about it?
Carneiro:
We have a fireside chat presentation called "Build a DRaaS offering
at no extra cost," on Tuesday, May 23 at 1:30pm in the Shimmer Room, where
Continuity Centers, one of our customers, leverages Veeam and Backblaze to
create a service offering for disaster recovery. Greg Tellone, CEO of
Continuity Centers and Rasmus Haslund, Principal Technologist, & VMCT Program
Manager from Veeam will be joining me on stage. Join the session to have a
chance to win a pair of Sony Noise Canceling Wireless Earbuds.
VMblog: Attendees are ready to once again throw some
amazing tchotchke into their swag bags.
Are you giving away anything special at this event?
Carneiro:
Of course! Everyone knows that coming away with swag is part of what
makes being together great, and we will definitely have some blazing hot
giveaways for visitors this year with Hot Sauce, collapsible/foldable beach
bags, sunglasses, stickers and more. In
addition, one lucky winner on the last day of the event will receive a BlazePod
Pro-Bundle.
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