Granica
emerged from stealth and introduced the industry's first AI
efficiency platform, bringing novel, fundamental research in
data-centric AI to the commercial market as an enterprise solution. The
company's cloud-native solution operationalizes a next-generation
approach to AI efficiency via data reduction and data privacy, enabling
AI teams using Amazon S3 and Google Cloud Storage (GCS) to derive
maximum value from their ever-growing volumes of training data. Granica
makes it feasible for more AI data to be cost-effectively captured,
stored and used to power enterprise AI implementations and thereby
improve model performance and business outcomes. Consumed as an API,
Granica physically reduces the size and cost of petabyte-scale AI
training data in cloud object stores by up to 80% using novel
compression and deduplication algorithms. Granica also preserves privacy
of sensitive information in object data, enabling its safe use in AI
and analytics while improving data security posture. At launch, Granica
is focused on efficiency for data, with plans to drive efficiency across
the end-to-end AI pipeline. For the first time, C-level executives in
data intensive industries can drive significant profitability and
innovation gains by pursuing AI efficiency, complementing their existing
efficiency initiatives.
The company's revolutionary outcome-based pricing model only charges
users a small percentage of the savings generated per month-and only if
savings are generated-so that deployment of the solution delivers upside
only. Co-founded by CEO Rahul Ponnala and CTO Tarang Vaish, seasoned
data experts and former engineers at Pure Storage and Cohesity,
Granica's total funding to date is $45 million from leading venture
capital firms New Enterprise Associates (NEA), Bain Capital Ventures
(BCV) and others, with participation from several industry luminaries
including former Tesla CFO Deepak Ahuja; Eventbrite Chairman and
co-founder Kevin Hartz; and Frederic Kerrest, Executive Vice Chairman
and co-founder, Okta.
Pete Sonsini, investor at NEA, observed, "The sheer volume of data
required to properly train AI models makes responsible and performant AI
out of reach for many organizations. Granica democratizes access to AI
while keeping data secure - to make AI more accessible, affordable and
safe to use. Granica's fusion of novel research and systems engineering
places the company in a strong position to lead the new wave of
data-centric AI."
Enterprises are Struggling to Achieve Significant ROI on AI Due to Out-of-control Cloud Spend
McKinsey reports that AI adoption has more than doubled since 2017, however Boston Consulting Group determined that a mere 10% of organizations achieve significant financial return on AI.
AI is only as effective as the dataset it is trained on. To power AI
models capable of rapidly generating new business insights and
efficiencies, enterprises are obligated to store massive volumes of data
in cloud object stores. However, for most companies it is too costly to
do so at the desired scale, leading to significant volumes of important
data being archived or deleted, constraining model performance and thus
AI outcomes.
"Our mission is to enable enterprise AI teams to maximize the value of
their data and keep much more, if not all, of their AI data ‘hot.' This
is the key to unlocking the transformative potential of artificial
intelligence and machine learning," said Rahul Ponnala, co-founder and
CEO of Granica. "Data fuels the AI engines that are quickly becoming
essential to modern commerce, science and everyday life. Just look at
the sudden explosion in generative AI tools to get a sense of the future
reach of this technology."
Granica Fuses Novel Fundamental Research and Engineering to Close the AI Efficiency Gap for Data-forward Enterprises
The inefficiency in AI is driven largely by the rapid proliferation of
training data with low information value. Such data often contains
significant redundancy and sensitive information, including personally
identifiable information (PII). This information inefficiency increases
costs, risks and the time it takes for teams to move data through the AI
pipeline.
"There is a huge efficiency gap for AI workloads, especially for
training data in cloud object stores like Amazon S3 and Google Cloud
Storage. Making data more efficient requires an entirely new layer in
the AI stack consumed as an API and directly integrated with AI
applications," said Andrea Montanari, chief scientist at Granica. "At
its core, what we're doing at Granica is fusing fundamental data-centric
AI research with large-scale systems engineering expertise to build a
platform that drives AI information density and efficiency at cloud
scale."
"Our research team - led by our chief scientist Andrea Montanari, a
pioneering expert in information theory and a professor at Stanford
University - works in unison with our world class engineering team,
pushing the boundaries of data-centric AI to deliver first-to-market
solutions that make AI affordable, accessible and safe to use," Ponnala
remarked. "Building a technology company that solves hard problems
requires empowering brilliant people as much as commercializing cutting
edge research. We take pride in our people-centric approach to our
organization."
Granica Opens New Pathways for Enterprises to Pursue AI Innovation Leveraging the Cloud
Through a cloud service provider-native infrastructure, the Granica AI
Efficiency Platform integrates inline with cloud applications, making
data as well as downstream pipelines and models more efficient, more
performant and privacy preserving. Granica Crunch, the company's data
reduction service, eliminates redundant and low-value data, cutting
costs and speeding up downstream processes for hot AI data. Granica
Screen, the company's data privacy service, enables organizations to
safely leverage sensitive data for AI and business use cases while
improving their data security posture and reducing breach risk. As
Granica continues on its mission to build the de facto standard for AI
efficiency, data trust and collaboration, additional services and
products will be brought to market to provide companies with end-to-end
AI efficiency and new ways to maximize ROI on AI.
Benefits of Granica's AI Efficiency Services:
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Granica Crunch is the data reduction service for enterprise AI. It
provides Byte-granular Data Reduction containing novel compression and
deduplication algorithms which losslessly reduce the physical size of
enterprise AI training data such as sensor, image and text files,
reducing costs to store and transfer objects in Amazon S3 and GCS by up
to 80%. Furthermore, it reduces write costs by up to 90% by
intelligently batching write requests and optimizing other storage
operations.
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Granica Screen is the data privacy service for enterprise AI. It
provides Byte-precise Detection for both high recall and high precision
identification and protection of sensitive data, including PII contained
in structured, semistructured and unstructured text data. Granica
Screen enables enterprises to improve their data security posture and
prevent breaches, safely use their data for AI and analytics use cases,
and simplify regulatory compliance. It is built to enable
privacy-enhanced computing. Granica Screen is available via an Early
Access Program.
Everyone Wins with Granica's Radically New, Customer-oriented Business Model
Granica's revolutionary business model is focused on delivered outcomes
as opposed to mere consumption. The platform is free to deploy with no
upfront costs. After deployment, Granica measures how Crunch reduces
storage costs relative to the Amazon S3 and GCS baseline. The cloud
costs incurred in the user's environment is then covered by the
generated baseline savings, resulting in a savings outcome for the user.
Granica customers simply pay Granica a small portion of the savings
outcome.
Granica's pricing model is new to the AI industry and provides the ultimate customer-centric solution. Benefits include:
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Pay only for value received
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No financial risk to try or to expand usage
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No need to find or allocate budget
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No need for complicated total cost of ownership (TCO) modeling
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Easy to forecast future savings for reinvestment into AI data, people and tooling
Ponnala explains, "Instead of charging users based on consumption, we
measure and charge for the outcomes Granica's efficiency services
deliver within the customer's environment. Companies no longer have to
run up against an ‘innovation wall' due to sky-high cloud compute and
cloud storage costs. The amount saved from using Granica puts dollars
right back into organizations' AI-based innovations-or directly to their
bottom line. Simply put, Granica's incentives to drive AI efficiency
are aligned with our customers. The more value we can deliver from every
byte of data, the more our customers improve their ROI on AI, and the
more we earn. It's a total win-win."