Tamr Inc. announced its partnership with Google Cloud to launch Data & AI Cloud
for Industries, starting with Data & AI Cloud for Marketing. This
collaboration brings together easy access to the most relevant data,
best-in-class analytics and AI/ML capabilities, accelerators and an
ecosystem of partners and connectivity.
Data & AI Cloud for Marketing will enable customers to get more
business value from data in the cloud with less overhead. Data & AI
Cloud for Marketing covers a range of use cases, including marketing
spend optimization, creative content generation and activation,
personalization/segmentation, privacy-centric data sharing and
collaboration, and customer 360 use cases, accelerating time to value on
the cloud.
Google Cloud's analytics portfolio of products, including BigQuery,
forms the basis of Data & AI Cloud for Marketing. Tamr's integration
with BigQuery provides customers with AI-powered data products that
provide clean, consolidated, and curated data without requiring complex
setup or manual effort. Organizations benefit from Tamr's integrated,
turn-key solution that combines AI/ML with humans-in-the-loop, a
low-code/no-code environment, and integrated data enrichment to
streamline operations. The outcome is higher quality data, faster and
with less manual work.
"In partnership with Google Cloud, we're making it easier for marketers
to get the data they need to do more with less and hit their targets
while staying within budget," said Matt Holzapfel, Head of Corporate
Strategy at Tamr. "With Tamr's template-based data products, prebuilt
with enrichment, and Google Cloud capabilities, marketers can deliver a
high-quality customer experience powered by complete, accurate data."
The combination of Tamr's expertise in unifying large amounts of
disparate data sources quickly and accurately with Google Cloud's
expansive cloud offerings will transform how marketers approach their
data as a product. Marketers can make better decisions faster while
saving time and money to focus on what matters most.
"We're excited about choosing Tamr for our integration with Google's
BigQuery," said Marshall Worster, Senior Director, Enterprise
Transformation at Novocure. "Tamr's revolutionizing our approach to data
management- increasing speed, enhancing accuracy, and bolstering
confidence in our data management processes to advance our mission of
providing the best care possible for our patients."