Virtualization Technology News and Information
Dig Security 2024 Predictions: What's to Come for Cloud Data Security in 2024


Industry executives and experts share their predictions for 2024.  Read them in this 16th annual series exclusive.

What's to Come for Cloud Data Security in 2024

By Dan Benjamin, CEO and Co-Founder of Dig Security

The rapid acceleration of cloud adoption, evolving tactics of adversaries, and increasingly stringent data privacy regulations have created a challenging data security landscape, leaving organizations more susceptible than ever to data exposure and breaches. To address these challenges, security leaders - and the tools and processes they use - must adapt quickly to protect organizations and minimize disruption. The added pressure of economic instability will further exacerbate these challenges, making it increasingly important for security to evolve methods and approaches in 2024. Here are a few key trends we predict for the coming year:

Prediction 1: Security programs for generative AI

  • As companies begin to move generative AI projects from experimental pilot to production, concerns about data security become paramount.
    • LLMs that are trained on sensitive data can be manipulated to expose that data through prompt injections attacks
    • LLMs with access to sensitive data pose compliance, security, and governance risks
  • The effort around securing LLMs in production will require more organizational focus on data discovery, classification and access governance - in order to create transparency into the data that ‘feeds' the language model and ensure authorized access to it

Prediction 2: Consolidation of data security tooling

  • As organizations moved to the cloud, their infrastructure has become increasingly fragmented. With multi-cloud and containerization becoming de-facto standards, this trend has intensified. Data storage and processing is dispersed, constantly changing, and handled by multiple vendors and dozens of tools.
  • To secure data, businesses found themselves investing in a broad range of tooling - including DLP for legacy systems; CSP-native solutions; compliance tools; and more. In many cases two separate tools with similar functionality are required due to incompatibility with a specific CSP or data store.
  • This trend is now reversing. Economic pressures and a growing consensus that licensing and management overhead have become untenable are leading organizations toward renewed consolidation. Businesses are now looking for a single pane of glass to provide unified policy and risk management across multi-cloud, hybrid, and on-premises environments. Security solutions are evolving accordingly - moving from point solutions that protect a specific data store toward more comprehensive platforms that protect the data itself, wherever it's stored and in transit.

Prediction 3: Maturation of compliance programs

  • Organizations are realizing that compliance needs to be more than an annual box-ticking exercise. With regulators increasingly willing to confront companies over their use and protection of customer data, it's become clear that compliance needs to be a strategic priority.
  • Businesses will invest more in programs that enable them to map their existing data assets to compliance requirements, as well as tools that help identify compliance violations in real time - rather than waiting for them to be discovered during an audit (or in the aftermath of a breach).

In 2024, we'll see advancements in data security through the introduction of innovative approaches, methods, and technologies. If the past few years have taught us anything, it's that the use of public cloud will remain a part of our everyday lives for the foreseeable future, underscoring the critical need for holistic data security solutions.



Dan Benjamin 

Dan is the co-founder and CEO of Dig Security. Previously, Dan held cloud and security leadership roles at Microsoft and Google and co-founded 2 successful startups (IdMlogic, eRated). Dan is an alumnus of 8200.

Published Monday, December 04, 2023 7:32 AM by David Marshall
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