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Parallels 2024 Predictions: Hybrid Cloud, Remote Work and AI's Impact on Innovation


Industry executives and experts share their predictions for 2024.  Read them in this 16th annual series exclusive.

Hybrid Cloud, Remote Work and AI's Impact on Innovation

By Kamal Srinivasan, SVP of Product and Program Management at Parallels (a sub-brand of Alludo)

As we stand at the cusp of a new year, it's clear that the technology landscape will continue to undergo remarkable transformations. From how and where we work, to the technology we use to remain productive, to the infrastructure that enables each, many factors will be important to consider as we navigate tomorrow. Here are five key predictions to consider for 2024:

1.  Hybrid Cloud Will Mature. 2024 will see the maturation of the hybrid cloud approach. It is not just regulated industries that are adopting it; organizations of all types are maintaining on-premises investments while also embracing the cloud. This flexible approach allows them to leverage the best of both worlds, as reinforced by findings in the recent 2023 Hybrid Cloud Survey. This survey reveals that two-thirds of respondents, 64%, have already implemented a hybrid approach, and 38% of all respondents intend to enhance their adoption of the hybrid cloud within the upcoming year. GenAI will accelerate cloud adoption and legacy workloads will need the ability to work with these new workloads in the cloud.

2.  Vendor Abandonment Will Drive Further Cloud Adoption. Due to recent M&A, including the recent examples of Citrix and VMware, there is a shifting focus for such vendors in some of their business segments. When a vendor, such as Citrix or VMware who has been fairly entrenched in a market, leaves a customer segment, customers (as well as the partners that support them) often opt for a cloud-first strategy where agility is perceived to be more supported. Vendor abandonment of a market can be a catalyst for organizations to shift to the cloud. As more vendors refine their go-to-market strategies in 2024 or are defocused on specific markets due to M&A, the trend of increased cloud adoption will be amplified, highlighting the importance of how vendor decisions shape IT strategies.

3.  Persistent Use of Legacy Apps Will Remain. Despite the high demand for cloud services, one significant reason why companies continue to uphold on-premises infrastructures is the compatibility challenges faced by legacy apps in the cloud. This trend is expected to persist not only in 2024 but also for the next five years and beyond. Supporting this observation, a the recent survey by Parallels found that 49% of IT professionals surveyed affirmed the ongoing necessity of legacy Windows and Linux applications beyond five years.

4.  Remote Work Will Reshape the IT Admin Role. The growing popularity of a distributed workforce is reshaping the responsibilities of IT administrators. The focus in 2024 will be on enabling IT admins to maintain compliance and security in distributed work environments with Bring Your Own Device (BYOD). Traditional tools like VPNs, web gateways, and secure services edge are no longer sufficient, giving rise to new solutions that can effectively cater to the demands of individuals working from diverse locations, be it in a remote or hybrid setup. Digital Employee Experience (DEX) has become more critical given the distributed nature of the workforce.

5.  The Synergy of Cloud and AI Will Accelerate SaaS App Innovation. The intersection of cloud computing and artificial intelligence will also be a central theme in 2024. The time to develop and ship Software as a Service (SaaS) applications will continue to decrease thanks to AI-driven tools. This means we can expect more innovative and efficient software solutions. Access to cloud resources is critical for the success of GenAI. Customers who are in the cloud will be able to adopt and utilize GenAI models and tools with faster time to productivity.

Overall, 2024 promises to be a year of significant tech evolution, characterized by remote work empowerment, IT innovation, and a strategic approach to cloud adoption. As we navigate these trends-adaptability and the ability to seize new opportunities will be crucial for success across the entire technology landscape.



Kamal Srinivasan 

Kamal Srinivasan is a seasoned industry leader and the Senior Vice President of Product and Program Management at Alludo. With over two decades of experience in the field, Kamal is a proficient Software Engineer, Program Manager, and Product Manager, renowned for building robust enterprise technology platforms. At Alludo, Kamal plays a pivotal role in shaping the company's product-led growth strategy, driving product management initiatives, and overseeing program activities. Collaborating closely with the product and engineering leaders, he ensures the successful execution of the company vision. 

Kamal brings a wealth of expertise to the table, having previously held key positions in renowned tech companies. He served as the Head of Product at Blink Health, contributed to Microsoft's Azure team and led incubator efforts to build drones and develop machine learning on satellite imagery for their infrastructure security business, and excelled as a cloud product lead at Oracle.

Published Monday, December 04, 2023 7:31 AM by David Marshall
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