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Nasuni 2024 Predictions: Tech Horizons 2024: Navigating Data Intelligence, Cybersecurity, and the Rise of AI


Industry executives and experts share their predictions for 2024.  Read them in this 16th annual series exclusive.

Tech Horizons 2024: Navigating Data Intelligence, Cybersecurity, and the Rise of AI

By Jim Liddle, Chief Innovation Officer at Nasuni

As we step into the realm of technology in 2024, the landscape is poised for transformative changes in data intelligence, cybersecurity, and artificial intelligence (AI). Organizations seeking a competitive edge are facing critical junctures in their technological journeys and their ability to respond to customers' rapidly evolving needs.

Making predictions for the year ahead is always risky business, but based on our market insights and customer conversations, we can make informed guesses to the best of our abilities. Below, I delve into three pivotal trends that are likely to shape the tech landscape in the coming year.

2024: A Make-or-Break Year for Data Intelligence

In the coming year, companies across the board will be forced to come to terms with the data quality, governance, access, and storage requirements of AI before they can move forward with digital transformation or improvement programs to get ahead of their rivals.  Following the booming interest in AI in 2023 that rush for an AI advantage is surfacing deeper data infrastructure issues that have been mounting for years. Before they can integrate AI effectively, organizations will first have to address how they collect, store, and manage their unstructured data, particularly at the edge. 

AI doesn't work in a vacuum and it's just one part of the broader data intelligence umbrella. Many organizations have already implemented data analytics, machine learning and AI into their sales, customer support, and similar low-hanging initiatives, but struggle to integrate the technology into more sophisticated, high-value applications. 

Visibility, for example, is a crucial and often overlooked first step towards data intelligence. A shocking number of companies store massive volumes of data simply because they don't know what's in it or whether they need it. Is the data accurate and up-to-date? Is it properly classified and ‘searchable'? Is it compliant with industry regulations or copyright legislation? Does it contain personal identifiable information (PII), protected health information (PHI), or other sensitive information? Is it available on-demand or archived?  

A Year of Reckoning for Ransomware and Compliance

The risk of ransomware and sophisticated attacks is ever-growing and will continue to spread internationally in 2024. According to Verizon's 2023 Data Breach Investigations Report, 83 percent of breaches involved external actors-with the majority being financially motivated. In addition, 74 percent of breaches involved the human element, which includes social engineering attacks, errors, or misuse.

Preventing the theft, encryption, misuse, or exposure of sensitive data will remain a daily concern for businesses indefinitely. Multi-layer protection has quickly become a matter of hygiene and even companies that invested in sophisticated, global ransomware protection products will need a belt and braces approach in the form of network, application, and access security, coupled with rapid data recovery solutions. 

Ransomware has typically been more prevalent in the US, with larger organizations and their larger data sets presenting more attractive targets for bad actors. In 2024, we'll see more ransomware incidents in the UK too, as government agencies, health services, and critical infrastructure in both countries continue to lack the technology and funding to build adequate data protection and recovery capabilities. 

Organizations that haven't addressed their data protection and recovery posture are now risking both security and compliance headaches, as regulatory penalties and damage assessment and recovery costs often outmatch ransom payouts. Europe still leads in data governance and regulation with the likes of GDPR and the forthcoming EU AI Act, but legislation like the California Consumer Privacy Act (CCPA) is quickly spreading across the US. By delaying their investment in protection and compliance solutions until forced to, many enterprises will soon face the possibility of steep penalties, ransom demands, and business disruption simultaneously.

Multi-Modal AI Comes of Age in 2024

In the realm of artificial intelligence, 2024 heralds the coming of age for multi-modal AI, signaling a significant leap in intelligence and responsiveness. Seamless integration of natural language, vision, and multisensory processing will enable the next generation of intelligent AI systems. Expect stunning progress in contextual chatbots and virtual assistants that reference visual information, automated video generation guided by scripts and verbal cues, as well as new immersive multimedia experiences driven dynamically by user interaction and interests. Hybrid systems that link language, visuals, speech-and potentially even VR environments-are what I foresee as a major focal point for AI in 2024 as the capabilities across key modalities draw ever closer.

AI will become smarter primarily through advancements in training methodologies, datasets, and techniques - rather than just increasing model parameters for bigger systems. The focus of progress will be rigorous, high-quality training data and methods vs solely model scale. Phi-2 has pointed the way towards what can be achieved through this approach,

Looking Forward

In the tapestry of technological advancements, 2024 is likely to unfold as a year of critical decisions and transformative developments. From the foundational challenges of data intelligence to the omnipresent threats of ransomware and the evolution of AI into a multi-modal, intelligent force, organizations stand at the crossroads of innovation and necessity. How they navigate these challenges will shape not only their competitive standing but also the trajectory of the technological landscape in the years to come.



Jim Liddle 

Jim Liddle is the Chief Innovation Officer at Nasuni, the leading file data services company. Jim has over 25 years of experience in storage, big data, and cloud technologies. Previously, Jim was the founder and CEO of Storage Made Easy, which was acquired by Nasuni in July 2022. In addition, Jim was European sales and operations director for the big data company GigaSpaces and, before that, was the European general manager for Versata, a NASDAQ-listed business process and rules management company.

Published Monday, January 29, 2024 7:39 AM by David Marshall
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