Artificial intelligence (AI), digital transformation, and the
Internet of Things have caused a data explosion, leading organizations
to grapple with a surging amount of fragmented data where it lives.
Rubrik announced the general
availability of its Rubrik Enterprise Proactive Edition (EPE), the
industry's only Data Security Product Suite of its kind that combines
DSPM with recovery designed for complete cyber resilience, wherever data
lives. Rubrik EPE allows organizations to secure mission-critical data
for comprehensive protection, recovery, and resilience against
tomorrow's cyberattacks, whether in a cloud, SaaS, or on-premises
environment.
According to Gartner, "By 2026, more than 20% of
organizations will deploy DSPM technology, due to the urgent
requirements to identify and locate previously unknown data repositories
and to mitigate associated security and privacy risks." This need is
exacerbated by data sprawl, with 61% of organizations surveyed in the
most recent Rubrik Zero Labs State of Data Security report stating they store sensitive data in multiple locations across cloud, on-premises, and SaaS environments.
"One
of the biggest challenges IT and security leaders face today is having
full visibility into our organization's most sensitive data. Because
Rubrik combines data protection and data governance capabilities, we now
have full visibility into who is accessing our data and what they are
doing with it," said Ryan Funk, IT Infrastructure Director, Blue Diamond
Growers. "Rubrik EPE is a consolidated data security solution that will
help reduce operating expenses while outpacing other cloud-only and
on-premises DSPM contenders."
Bridging Cyber Posture with Cyber Recovery to Drive Cyber Resilience
Rubrik EPE comes on the heels of the company's acquisition
of Laminar, the leading DSPM company focused on Cloud. Together, Rubrik
and Laminar are creating the industry's first and only complete cyber
resilience offering of its kind to bring together cyber recovery and
posture across enterprise, cloud, and SaaS.
Rubrik EPE's DSPM
capabilities are critical to combating modern cyberattacks that may use
trusted credentials to encrypt, destroy, or steal data. Core
capabilities include:
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Providing comprehensive visibility across a hybrid environment, from cloud and SaaS to data centers
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Monitoring data assets to identify sensitive data, protection levels, and user access policies
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Delivering insight into activities taken on those data sets
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Discovering misconfigurations for IT and security teams to correct, and thereby reduce inadvertent data exposure
"Cyber
threats have outpaced most companies' ability to prevent them.
Traditional security measures are obsolete; bad actors have more hacks,
credential compromises and even AI at their disposal. Organizations are
left to pick up the pieces wondering, ‘What will they think of next?'"
said Mike Tornincasa, Chief Business Officer of Rubrik. "With Rubrik
EPE, businesses are now equipped to eliminate the fallout from an
attack, whether bad actors are trying to destroy or publicly expose
their critical data. I believe Rubrik will be the first and only
solution of its kind, bridging cyber posture and recovery wherever data
lives, for more complete cyber resilience."