Object First, the developer of
Ootbi (Out-of-the-Box-Immutability), the ransomware-proof backup storage appliance purpose-built for Veeam, announced that CRN, a brand of The Channel Company,
named it on the 2024 Storage 100 list in the Data Recovery,
Observability, and Resiliency category. This list recognizes storage
vendors that help channel partners stay ahead of the curve with
transformative products and services.
As over 3-in-4 organizations (85%)
suffered at least one ransomware attack in 2023, it's never been more
crucial for companies to prioritize ransomware resiliency to protect
their most valuable asset - their data. Ootbi by Object First delivers a
secure, simple, and powerful backup storage solution for Veeam
customers that doesn't require security expertise, making immutable
object storage more accessible to the IT market. Designed around zero
trust security principles, the solution is recognized for its ability to
reduce data loss, downtime, and financial impact from ransomware
attacks.
"Cyber criminals are persistently targeting backup storage, underscoring
the importance of the work that Object First and the other companies on
CRN's Storage 100 list are doing," said David Bennett, CEO, Object
First. "The market needs innovative solutions that can keep up with
today's threat landscape while remaining simple and cost-effective to
fit within budget and skills constraints. We're honored to be included
on the list just over a year after Ootbi's launch and are excited to
continue to work with our excellent channel partners to bring
ransomware-proof backup storage to more Veeam customers."
CRN's editorial team selected the companies on this year's Storage 100
for their consistent dedication to advancing storage technology
innovation and building strategic channel partnerships that strengthen
their offerings in the market.
Solution providers rely on the Storage 100 as an invaluable resource
when seeking vendors who understand partner needs in the complex storage
market. Companies on the list are industry leaders in software-defined
storage, data recovery, observability and resiliency, and storage
components.
"CRN's 2024 Storage 100 list spotlights vendors leading the industry in
storage innovation with a strong focus on channel partnerships," said
Jennifer Follett, VP, U.S. Content, and Executive Editor, CRN, The
Channel Company. "We are pleased to recognize these trailblazers in
storage and honor how their technology advancements pave the way to
partner success across the channel."
The CRN Storage 100 list will be featured online at www.crn.com/storage100.